{ "eprint_status": "archive", "type": "thesis", "date_type": "published", "creators": [ { "name": { "family": "Pradipta", "lineage": null, "honourific": null, "given": "Evandra Huda" }, "nim": "22.96.3199" } ], "abstract": "Perkembangan media sosial sebagai ruang publik digital memunculkan \r\ndinamika baru dalam penyebaran informasi, yang sering kali diwarnai oleh hoaks,\r\npolarisasi opini, dan propaganda. Kondisi tersebut menuntut hadirnya inisiatif\r\nedukasi digital yang mampu mendorong masyarakat untuk berpikir kritis dalam\r\nmenyikapi berbagai isu. Salah satu upaya tersebut dilakukan oleh Malaka Project\r\nmelalui akun Instagram @malakaproject.id yang secara aktif memproduksi dan\r\nmenyebarkan konten edukatif berbasis data dan analisis kritis. Penelitian ini\r\nbertujuan untuk mengetahui dan menjelaskan bentuk konten yang dipublikasikan\r\noleh akun Instagram @malakaproject.id dalam upaya membangun gerakan edukasi\r\ndigital.\r\nPenelitian ini menggunakan pendekatan kualitatif deskriptif dengan\r\nparadigma konstruktivisme. Data dikumpulkan melalui observasi, dokumentasi,\r\ndan studi literatur terhadap konten edukatif yang dipublikasikan pada akun\r\nInstagram @malakaproject.id, khususnya unggahan feed dan reels yang memiliki\r\ntingkat keterlibatan audiens tinggi. Analisis data dilakukan melalui tahapan reduksi\r\ndata, penyajian data, dan penarikan kesimpulan. Penelitian ini menggunakan\r\nkerangka teori Elaboration Likelihood Model (ELM) untuk memahami bagaimana\r\npesan edukatif diproses oleh audiens.\r\nHasil penelitian menunjukkan bahwa konten edukatif pada akun\r\n@malakaproject.id mencakup berbagai isu sosial, politik, hukum, lingkungan,\r\nkesehatan, dan ekonomi yang disajikan melalui visual minimalis, narasi \r\nargumentatif, serta penggunaan data dan rujukan yang kredibel. Karakteristik \r\ntersebut mendorong audiens untuk memproses pesan melalui jalur central route,\r\nsehingga memicu pemikiran yang lebih rasional dan kritis terhadap isu yang\r\ndibahas. Dengan demikian, akun Instagram @malakaproject.id tidak hanya\r\nberfungsi sebagai media penyebaran informasi, tetapi juga sebagai sarana strategis\r\ndalam membangun gerakan edukasi digital yang berorientasi pada peningkatan\r\nliterasi dan kesadaran kritis masyarakat.", "lastmod": "2026-09-15 04:01:01", "date": "2026-01-09", "subjects": [ "300.300.302" ], "status_changed": "2026-09-15 04:01:01", "userid": 12, "eprintid": 32767, "rev_number": 14, "institution": "Universitas AMIKOM Yogyakarta", "keywords": "Content analysis, Instagram, digital education, Malaka Project,\r\nElaboration Likelihood Model, analisis konten, Instagram, edukasi digital, Malaka Project.", "thesis_type": "bachelor", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32767", "department": "Fakultas Ekonomi & Sosial", "title": "ANALISIS KONTEN AKUN INSTAGRAM\r\n@MALAKAPROJECT.ID DALAM UPAYA \r\nMEMBANGUN GERAKAN EDUKASI DIGITAL", "ispublished": "pub", "thesis_name": "skripsi", "metadata_visibility": "show", 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