eprintid: 32764
rev_number: 14
eprint_status: archive
userid: 12
dir: disk0/00/03/27/64
datestamp: 2026-09-15 03:27:30
lastmod: 2026-09-15 03:27:30
status_changed: 2026-09-15 03:27:30
type: thesis
metadata_visibility: show
creators_name: Rohman, Natassya Aulia Putri
creators_nim: 22.96.3132
contributors_name: Damastuti, Riski
corp_creators: Universitas AMIKOM Yogyakarta
title: STRATEGI REBRANDING SEBAGAI UPAYA TRANSFORMASI
IDENTITAS: STUDI DALAM WARUNG OYAKO YOGYAKARTA
ispublished: pub
subjects: 300.300.302
divisions: ik
full_text_status: restricted
keywords: rebranding, brand identity, marketing communication, MSMEs,
Japanese culinary, identitas merek, komunikasi pemasaran, UMKM, kuliner
Jepang.
date: 2026-03-15
date_type: published
institution: Universitas AMIKOM Yogyakarta
department: Fakultas Ekonomi & Sosial
thesis_type: bachelor
thesis_name: skripsi
citation:   Rohman, Natassya Aulia Putri  (2026) STRATEGI REBRANDING SEBAGAI UPAYA TRANSFORMASI IDENTITAS: STUDI DALAM WARUNG OYAKO YOGYAKARTA.  S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.   
document_url: https://eprints.amikom.ac.id/id/eprint/32764/1/COVER.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32764/2/BAB%20I.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32764/3/BAB%20II.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32764/4/BAB%20III.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32764/5/BAB%20IV.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32764/6/BAB%20V.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32764/7/Daftar%20Pustaka%20dan%20Lampiran.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32764/8/Surat%20Pernyataan%20Publish%20di%20Luar.pdf