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      "abstract": "Penelitian ini bertujuan untuk menganalisis strategi komunikasi organisasi \r\npada divisi Asisten Produser dalam mengoptimalkan kualitas program Kopi Joss di\r\nJogja TV. Metode penelitian yang digunakan adalah penelitian kualitatif dengan\r\npendekatan deskriptif. Data dikumpulkan melalui teknik wawancara mendalam dan\r\nobservasi langsung terhadap aktivitas kerja divisi Asisten Produser. Hasil penelitian\r\nmenunjukkan bahwa divisi Asisten Produser menerapkan strategi komunikasi\r\norganisasi yang adaptif dengan mengintegrasikan koordinasi struktural melalui\r\nbriefing tatap muka dan fleksibilitas digital melalui media WhatsApp Group.\r\nStrategi ini memungkinkan terciptanya alur informasi yang presisi serta distribusi\r\npesan yang cepat dan jelas di seluruh jaringan organisasi. Efektivitas komunikasi\r\ntercapai melalui peran strategis asisten produser sebagai penghubung jaringan yang\r\nmengatur aliran pesan dua arah, baik secara vertikal (upward dan downward)\r\nmaupun horizontal. Temuan penelitian juga mengungkap bahwa penerapan briefing\r\npoint-to-point merupakan upaya efektif dalam mengelola beban informasi\r\n(information load) agar tetap berada pada level optimal, sehingga meminimalisir\r\ndistorsi pesan dan kebingungan instruksi di lapangan. Secara keseluruhan, proses\r\nkomunikasi yang terbangun berhasil menciptakan iklim organisasi yang suportif,\r\nyang secara signifikan berkontribusi pada pencapaian tujuan organisasi dalam\r\nmenyajikan program televisi yang berkualitas.",
      "userid": 12,
      "title": "{JALUR NON REGULER - SKEMA INTERNSHIP} ANALISIS KOMUNIKASI ORGANISASI PADA DIVISI  \r\nASISTEN PRODUSER DALAM MENGOPTIMALKAN \r\nPROGRAM ACARA KOPI JOSS DI JOGJA TV",
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