<mets:mets OBJID="eprint_32723" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-09-14T19:46:10Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32723_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>ANALISIS SWOT PADA UMBUL SUSUHAN DI DESA MANJUNGAN,&#13;
 KECAMATAN NGAWEN, KABUPATEN KLATE</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Farissa Hamidah</mods:namePart><mods:namePart type="family">Ul - Husna</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian  ini  bertujuan  untuk  menganalisis  faktor  kekuatan,  kelemahan,  peluang,&#13;
 dan  ancaman  serta  merumuskan  strategi  pengembangan  Umbul  Susuhan  menggunakan&#13;
 analisis  SWOT.  Metode  yang  digunakan  adalah  pendekatan  deskriptif  dengan  teknik&#13;
 observasi,  wawancara,  kuesioner,  dan  dokumentasi  terhadap  82  responden  yang  terdiri  dari&#13;
 pengelola,  pedagang,  masyarakat,  tukang  parkir,  dan  wisatawan.  Hasil  penelitian&#13;
 menunjukkan  bahwa  Umbul  Susuhan  memiliki  kekuatan  berupa  harga  tiket  yang&#13;
 terjangkau,  fasilitas  yang  lebih  baik,  serta  dampak  ekonomi  bagi  masyarakat,  namun  masih&#13;
 memiliki  kelemahan  seperti  kebersihan  kolam,  keterbatasan  SDM,  dan  promosi  yang&#13;
 belum  optimal.  Peluang  yang  dimiliki  meliputi  potensi  tradisi  padusan  dan  pengembangan&#13;
 usaha,  sedangkan  ancaman  berupa  persaingan  wisata  dan  faktor  cuaca.  Nilai  IFAS  sebesar&#13;
 2,42  dan  EFAS  sebesar  2,37  dengan  koordinat  -0,19  dan  0,08.  Strategi  yang  diprioritaskan&#13;
 adalah  WO  dan  ST  melalui  peningkatan  promosi  digital,  kemitraan  UMKM,  serta&#13;
 pemanfaatan keunggulan harga dan fasilitas.</mods:abstract><mods:classification authority="lcc">330 Ekonomi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-05-08</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32723"><mets:rightsMD ID="rights_eprint_32723_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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