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      "department": "Fakultas Ekonomi & Sosial",
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        "Universitas AMIKOM Yogyakarta"
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      "date": "2026-02-08",
      "datestamp": "2026-08-04 03:27:05",
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        "ik"
      ],
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      "eprint_status": "archive",
      "keywords": "Reception Analysis, Visual Metaphor, Webtoon Eleceed, Minus One\r\nAppropriation, Yogyakarta Students, Analisis Resepsi, Metafora Visual, Webtoon Eleceed, Apropriasi\r\nMinus One, Mahasiswa Yogyakarta.",
      "thesis_type": "bachelor",
      "contributors": [
        {
          "name": {
            "given": "Stara",
            "honourific": null,
            "lineage": null,
            "family": "Asrita"
          }
        }
      ],
      "subjects": [
        "300.300.302"
      ],
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      "creators": [
        {
          "name": {
            "lineage": null,
            "honourific": null,
            "given": "Fadiya",
            "family": "Ahsani"
          },
          "nim": "22.96.3454"
        }
      ],
      "thesis_name": "skripsi",
      "rev_number": 17,
      "type": "thesis",
      "title": "ANALISIS RESEPSI MAHASISWA YOGYAKARTA\r\nTERHADAP METAFORA VISUAL DALAM NARASI\r\nWEBTOON ELECEED",
      "institution": "Universitas AMIKOM Yogyakarta",
      "abstract": "Tingginya popularitas platform Webtoon di Indonesia, khususnya pada\r\ngenre aksi-fantasi seperti Eleceed, belum diimbangi dengan kajian empiris\r\nmengenai bagaimana audiens aktif menerima dan mengonstruksi makna dari\r\nelemen visual spesifik seperti metafora visual. Hal ini berdampak pada\r\nterbatasnya pemahaman mengenai literasi visual audiens dalam mengonsumsi\r\nnarasi digital modern. Penelitian ini menggunakan pendekatan kualitatif deskriptif\r\ndengan paradigma konstruktivisme dan metode analisis resepsi Stuart Hall. Panel\r\ndari episode 305, 161, dan 350 dipilih secara purposif karena dianggap paling\r\nrepresentatif dalam menampilkan tiga kategori metafora visual: (1) metafora\r\njuxtaposisi pada konsep penyesalan, (2) metafora penggantian pada kekuatan yang\r\nmelampaui realitas, dan (3) metafora fusi pada kecepatan supranatural. Data\r\ndikumpulkan melalui Focus Group Discussion (FGD) terhadap tiga mahasiswa\r\nmenggunakan teknik Apropriasi Minus One untuk memisahkan komponen\r\ngambar dan teks. Hasil penelitian menunjukkan bahwa seluruh informan mampu\r\nmenangkap makna dominan yang dikodekan kreator, namun memiliki sikap\r\nevaluasi yang bervariasi antara posisi dominan, negosiasi, dan oposisi berdasarkan\r\nlatar belakang kognitif dan preferensi genre. Penelitian ini berkontribusi pada\r\npengembangan studi literasi media visual dan memberikan manfaat praktis bagi\r\nkreator Webtoon dalam merancang elemen visual yang lebih komunikatif bagi\r\naudiens dewasa awal.",
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