{
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "lastmod": "2026-08-04 03:05:40",
      "eprintid": 32569,
      "department": "Fakultas Ekonomi & Sosial",
      "divisions": [
        "ik"
      ],
      "datestamp": "2026-08-04 03:05:40",
      "date": "2026-01-08",
      "metadata_visibility": "show",
      "creators": [
        {
          "name": {
            "family": "Ananta",
            "given": "Anindya Pradipa Koes",
            "honourific": null,
            "lineage": null
          },
          "nim": "22.96.3177"
        }
      ],
      "thesis_name": "skripsi",
      "date_type": "published",
      "dir": "disk0\/00\/03\/25\/69",
      "full_text_status": "restricted",
      "abstract": "Penelitian ini menggunakan metode eksplanatif dengan pendekatan kuantitatif yang\r\nbertujuan untuk menjelaskan pengaruh kredibilitas influencer Tasya Farasya dan\r\nbrand image produk MOP (Mother of Pearl) terhadap keputusan pembelian\r\nkonsumen. Teknik pengumpulan data dilakukan melalui survei dengan penyebaran\r\nkuesioner secara daring menggunakan Google Form kepada 346 responden yang\r\nditentukan dengan teknik purposive sampling, yaitu responden yang mengenal\r\nTasya Farasya sebagai beauty influencer, mengetahui dan pernah menggunakan\r\nproduk MOP, serta pernah melihat konten Tasya Farasya yang berkaitan dengan\r\nproduk kecantikan. Data yang diperoleh dianalisis menggunakan teknik analisis\r\nkorelasi Pearson, regresi linier sederhana, koefisien determinasi, dan uji t. Hasil\r\npenelitian menunjukkan bahwa secara parsial kredibilitas influencer berpengaruh\r\npositif dan signifikan terhadap keputusan pembelian dengan nilai koefisien regresi\r\nsebesar 0,689, nilai t hitung 15,508, dan nilai signifikansi 0,000 < 0,05, serta\r\nmampu menjelaskan 41,0% variasi keputusan pembelian. Sementara itu, brand\r\nimage produk MOP juga berpengaruh positif dan signifikan terhadap keputusan\r\npembelian dengan nilai koefisien regresi sebesar 0,879, nilai t hitung 28,863, dan\r\nnilai signifikansi 0,000 < 0,05, serta mampu menjelaskan 70,7% variasi keputusan\r\npembelian secara parsial. Secara simultan, hasil uji koefisien determinasi\r\nmenunjukkan nilai Adjusted R² sebesar 0,712, yang berarti bahwa 71,2% variasi\r\nkeputusan pembelian konsumen dapat dijelaskan oleh kredibilitas influencer dan\r\nbrand image secara bersama-sama, sedangkan 28,8% sisanya dipengaruhi oleh\r\nfaktor lain di luar model penelitian. Dengan demikian, dapat disimpulkan bahwa\r\nkredibilitas influencer dan brand image secara empiris terbukti berpengaruh positif\r\ndan signifikan terhadap keputusan pembelian produk MOP, dengan brand image\r\nsebagai variabel yang memiliki pengaruh paling dominan.",
      "documents": [
          {
            "files": [
                {
                  "mtime": "2026-08-04 03:01:04",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149356",
                  "objectid": 325675,
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "ba81c9d762dc690fcf0f2527606d54a7",
                  "filesize": 1254592,
                  "fileid": 1149356,
                  "hash_type": "MD5",
                  "filename": "COVER.pdf"
                }
            ],
            "formatdesc": "COVER - ABSTRAK",
            "rev_number": 2,
            "language": "id",
            "pos": 1,
            "eprintid": 32569,
            "placement": 1,
            "content": "published",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325675",
            "main": "COVER.pdf",
            "security": "public",
            "format": "text",
            "mime_type": "application\/pdf",
            "docid": 325675
          },
          {
            "mime_type": "application\/pdf",
            "docid": 325676,
            "main": "BAB I.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325676",
            "content": "published",
            "format": "text",
            "security": "public",
            "eprintid": 32569,
            "placement": 2,
            "formatdesc": "BAB I",
            "files": [
                {
                  "mtime": "2026-08-04 03:01:07",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149358",
                  "datasetid": "document",
                  "hash": "feacb28f471c09a1cc56fc1371df8cdb",
                  "objectid": 325676,
                  "mime_type": "application\/pdf",
                  "filesize": 430907,
                  "fileid": 1149358,
                  "hash_type": "MD5",
                  "filename": "BAB I.pdf"
                }
            ],
            "language": "id",
            "pos": 2,
            "rev_number": 2
          },
          {
            "formatdesc": "BAB II",
            "files": [
                {
                  "filename": "BAB II.pdf",
                  "hash_type": "MD5",
                  "fileid": 1149360,
                  "filesize": 1043193,
                  "mime_type": "application\/pdf",
                  "objectid": 325677,
                  "hash": "b486838a816ecaf4390a9ecab290ff8a",
                  "datasetid": "document",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149360",
                  "mtime": "2026-08-04 03:01:10"
                }
            ],
            "rev_number": 2,
            "language": "id",
            "pos": 3,
            "eprintid": 32569,
            "placement": 3,
            "main": "BAB II.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325677",
            "content": "published",
            "format": "text",
            "security": "validuser",
            "mime_type": "application\/pdf",
            "docid": 325677
          },
          {
            "mime_type": "application\/pdf",
            "docid": 325678,
            "main": "BAB III.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325678",
            "content": "published",
            "format": "text",
            "security": "validuser",
            "eprintid": 32569,
            "placement": 4,
            "formatdesc": "BAB III",
            "files": [
                {
                  "hash_type": "MD5",
                  "filename": "BAB III.pdf",
                  "filesize": 933260,
                  "fileid": 1149362,
                  "hash": "9d046ba4a8fa361873106215b4c59fcf",
                  "datasetid": "document",
                  "objectid": 325678,
                  "mime_type": "application\/pdf",
                  "mtime": "2026-08-04 03:01:13",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149362"
                }
            ],
            "pos": 4,
            "language": "id",
            "rev_number": 2
          },
          {
            "placement": 5,
            "eprintid": 32569,
            "pos": 5,
            "language": "id",
            "rev_number": 2,
            "files": [
                {
                  "mime_type": "application\/pdf",
                  "objectid": 325679,
                  "hash": "297c748ee9ff3abac45583252e931f1b",
                  "datasetid": "document",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149364",
                  "mtime": "2026-08-04 03:01:15",
                  "filename": "BAB IV.pdf",
                  "hash_type": "MD5",
                  "fileid": 1149364,
                  "filesize": 2047565
                }
            ],
            "formatdesc": "BAB IV",
            "docid": 325679,
            "mime_type": "application\/pdf",
            "security": "validuser",
            "format": "text",
            "content": "published",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325679",
            "main": "BAB IV.pdf"
          },
          {
            "pos": 6,
            "language": "id",
            "rev_number": 2,
            "files": [
                {
                  "fileid": 1149366,
                  "filesize": 145905,
                  "filename": "BAB V.pdf",
                  "hash_type": "MD5",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149366",
                  "mtime": "2026-08-04 03:01:19",
                  "mime_type": "application\/pdf",
                  "objectid": 325680,
                  "hash": "5b881377c1f5865f5b622036d60e992e",
                  "datasetid": "document"
                }
            ],
            "formatdesc": "BAB V",
            "placement": 6,
            "eprintid": 32569,
            "security": "public",
            "format": "text",
            "content": "published",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325680",
            "main": "BAB V.pdf",
            "docid": 325680,
            "mime_type": "application\/pdf"
          },
          {
            "placement": 7,
            "eprintid": 32569,
            "rev_number": 2,
            "language": "id",
            "pos": 7,
            "files": [
                {
                  "hash_type": "MD5",
                  "filename": "Daftar Pustaka dan Lampiran.pdf",
                  "filesize": 1734141,
                  "fileid": 1149368,
                  "objectid": 325681,
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "27a5f498df7808fdafc302f32f01939c",
                  "mtime": "2026-08-04 03:01:21",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149368"
                }
            ],
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "docid": 325681,
            "mime_type": "application\/pdf",
            "security": "validuser",
            "format": "text",
            "content": "updated",
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325681"
          },
          {
            "mime_type": "application\/pdf",
            "docid": 325682,
            "content": "published",
            "main": "Publikasi.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325682",
            "security": "staffonly",
            "format": "text",
            "eprintid": 32569,
            "placement": 8,
            "files": [
                {
                  "filesize": 609099,
                  "fileid": 1149370,
                  "hash_type": "MD5",
                  "filename": "Publikasi.pdf",
                  "mtime": "2026-08-04 03:01:24",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149370",
                  "datasetid": "document",
                  "hash": "d1c53add40f770886791e12381758c52",
                  "objectid": 325682,
                  "mime_type": "application\/pdf"
                }
            ],
            "formatdesc": "PUBLIKASI",
            "language": "id",
            "rev_number": 2,
            "pos": 8
          }
      ],
      "institution": "Universitas AMIKOM Yogyakarta",
      "title": "PENGARUH KREDIBILITAS TASYA FARASYA DAN BRAND IMAGE\r\nTERHADAP KEPUTUSAN PEMBELIAN PRODUK MOP (MOTHER OF\r\nPEARL)",
      "type": "thesis",
      "rev_number": 14,
      "keywords": "Influencer Credibility, Brand Image, Purchase Decision, Beauty\r\nInfluencer, MOP (Mother Of Pearl), Kredibilitas Influencer, Brand Image, Keputusan Pembelian.",
      "eprint_status": "archive",
      "ispublished": "pub",
      "userid": 12,
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32569",
      "subjects": [
        "300.300.302"
      ],
      "status_changed": "2026-08-04 03:05:40",
      "contributors": [
        {
          "name": {
            "family": "Damastuti",
            "honourific": null,
            "lineage": null,
            "given": "Riski"
          }
        }
      ],
      "thesis_type": "bachelor"
    }