eprintid: 32559
rev_number: 16
eprint_status: archive
userid: 12
dir: disk0/00/03/25/59
datestamp: 2026-08-04 02:29:15
lastmod: 2026-08-04 02:29:15
status_changed: 2026-08-04 02:29:15
type: thesis
metadata_visibility: show
creators_name: Rahmadina, Alya Nurul
creators_nim: 22.96.3244
contributors_name: Erlistyarini, Yulinda
corp_creators: Universitas AMIKOM Yogyakarta
title: PENGARUH DIGITAL CAMPAIGN SPOTIFY WRAPPED TERHADAP
LOYALITAS PELANGGAN GENERASI Z DI YOGYAKARTA
ispublished: pub
subjects: 300.300.302
divisions: ik
full_text_status: restricted
keywords: Digital campaign, Social media engagement framework, Spotify
Wrapped, Loyalitas pelanggan, Generasi z, Digital campaign, Customer loyalty, Generation z.
date: 2026-02-23
date_type: published
institution: Universitas AMIKOM Yogyakarta
department: Fakultas Ekonomi & Sosial
thesis_type: bachelor
thesis_name: skripsi
citation:   Rahmadina, Alya Nurul  (2026) PENGARUH DIGITAL CAMPAIGN SPOTIFY WRAPPED TERHADAP LOYALITAS PELANGGAN GENERASI Z DI YOGYAKARTA.  S1 - Sarjana thesis, Universitas AMIKOM Yogyakarta.   
document_url: https://eprints.amikom.ac.id/id/eprint/32559/1/COVER.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32559/2/BAB%20I.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32559/3/BAB%20II.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32559/4/BAB%20III.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32559/5/BAB%20IV.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32559/6/BAB%20V.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32559/7/Daftar%20Pustaka%20dan%20Lampiran.pdf
document_url: https://eprints.amikom.ac.id/id/eprint/32559/8/Surat%20Pernyataan%20Publish%20di%20Luar.pdf