%L universitasamikomyogyakarta32559
%I Universitas AMIKOM Yogyakarta
%K Digital campaign, Social media engagement framework, Spotify
Wrapped, Loyalitas pelanggan, Generasi z, Digital campaign, Customer loyalty, Generation z.
%T PENGARUH DIGITAL CAMPAIGN SPOTIFY WRAPPED TERHADAP
LOYALITAS PELANGGAN GENERASI Z DI YOGYAKARTA
%A Alya Nurul Rahmadina
%D 2026