TY  - THES
ID  - universitasamikomyogyakarta32559
M1  - bachelor
TI  - PENGARUH DIGITAL CAMPAIGN SPOTIFY WRAPPED TERHADAP
LOYALITAS PELANGGAN GENERASI Z DI YOGYAKARTA
UR  - https://eprints.amikom.ac.id/id/eprint/32559/
PB  - Universitas AMIKOM Yogyakarta
AV  - restricted
Y1  - 2026/02/23/
KW  - Digital campaign
KW  -  Social media engagement framework
KW  -  Spotify
Wrapped
KW  -  Loyalitas pelanggan
KW  -  Generasi z
KW  -  Digital campaign
KW  -  Customer loyalty
KW  -  Generation z.
A1  - Rahmadina, Alya Nurul
ER  -