%0 Thesis
%9 S1 - Sarjana
%A Rahmadina, Alya Nurul
%A Universitas AMIKOM Yogyakarta,
%B Fakultas Ekonomi & Sosial
%D 2026
%F universitasamikomyogyakarta:32559
%I Universitas AMIKOM Yogyakarta
%K Digital campaign, Social media engagement framework, Spotify  Wrapped, Loyalitas pelanggan, Generasi z, Digital campaign, Customer loyalty, Generation z.
%T PENGARUH DIGITAL CAMPAIGN SPOTIFY WRAPPED TERHADAP  LOYALITAS PELANGGAN GENERASI Z DI YOGYAKARTA
%U https://eprints.amikom.ac.id/id/eprint/32559/