@phdthesis{universitasamikomyogyakarta32559,
          school = {Universitas AMIKOM Yogyakarta},
          author = {Alya Nurul Rahmadina},
           month = {February},
            year = {2026},
           title = {PENGARUH DIGITAL CAMPAIGN SPOTIFY WRAPPED TERHADAP
LOYALITAS PELANGGAN GENERASI Z DI YOGYAKARTA},
        keywords = {Digital campaign, Social media engagement framework, Spotify
Wrapped, Loyalitas pelanggan, Generasi z, Digital campaign, Customer loyalty, Generation z.},
             url = {https://eprints.amikom.ac.id/id/eprint/32559/}
}