{
      "contributors": [
        {
          "name": {
            "honourific": null,
            "lineage": null,
            "given": "Novita Ika Purnama",
            "family": "Sari"
          }
        }
      ],
      "thesis_type": "bachelor",
      "userid": 12,
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32553",
      "subjects": [
        "300.300.302"
      ],
      "status_changed": "2026-08-04 01:58:57",
      "ispublished": "pub",
      "eprint_status": "archive",
      "keywords": "Marketing Communication, Marketing Mix, Community, Komunikasi Pemasaran, Brand Awareness, Bauran Pemasaran,\r\nInstagram, Komunitas.",
      "title": "ANALISIS KOMUNIKASI PEMASARAN KOMUNITAS JALAN\r\nJALAN JAJAN DALAM MEMBANGUN BRAND AWARENESS",
      "type": "thesis",
      "rev_number": 14,
      "full_text_status": "restricted",
      "abstract": "Komunitas Jalan Jalan Jajan merupakan salah satu komunitas di Yogyakarta\r\nyang menawarkan layanan walking tour dan kuliner. Komunitas ini memanfaatkan\r\nInstagram sebagai media utama dalam menyebarkan informasi, membangun\r\ninteraksi dengan publik, dan memperkenalkan identitas komunitas kepada publik.\r\nPenelitian ini bertujuan untuk menganalisis komunikasi pemasaran yang dilakukan\r\nKomunitas Jalan Jalan Jajan melalui Instagram serta mengkaji penerapan bauran\r\nkomunikasi pemasaran (7P) dalam membangun Brand Awareness. Penelitian ini\r\nmenggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data\r\ndilakukan melalui wawancara secara mendalam pada pengelola dan anggota\r\nkomunitas, serta didukung oleh dokumentasi aktivitas Instagram. Hasil penelitian\r\nmenunjukkan bahwa komunikasi pemasaran dilakukan melalui penyelenggaraan\r\nkegiatan dan pengalaman walking tour dan pemanfaatan Instagram sebagai media\r\ninformasi, promosi melalui konten organik, proses pendaftaran yang terintegrasi,\r\nadanya pembagian peran antara pengelola dan tim konten, serta penetapan harga\r\nyang selaran dengan nilai pengalaman yang ditawarkan. Hal tersebut memperkuat\r\nidentitas komunitas dan memperkuat terbentuknya brand awareness di kalangan\r\npengikut dan anggota komunitas.",
      "documents": [
          {
            "eprintid": 32553,
            "placement": 1,
            "formatdesc": "COVER - ABSTRAK",
            "files": [
                {
                  "mtime": "2026-08-04 01:52:21",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149036",
                  "objectid": 325563,
                  "mime_type": "application\/pdf",
                  "hash": "a04984871f91c0c1c49be7c2d939d29e",
                  "datasetid": "document",
                  "filesize": 1786109,
                  "fileid": 1149036,
                  "hash_type": "MD5",
                  "filename": "COVER.pdf"
                }
            ],
            "language": "id",
            "rev_number": 2,
            "pos": 1,
            "mime_type": "application\/pdf",
            "docid": 325563,
            "main": "COVER.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325563",
            "content": "published",
            "format": "text",
            "security": "public"
          },
          {
            "content": "published",
            "main": "BAB I.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325565",
            "security": "public",
            "format": "text",
            "mime_type": "application\/pdf",
            "docid": 325565,
            "files": [
                {
                  "hash_type": "MD5",
                  "filename": "BAB I.pdf",
                  "filesize": 425136,
                  "fileid": 1149040,
                  "objectid": 325565,
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "f852c49e5e999446f6c0b6340aa7772f",
                  "mtime": "2026-08-04 01:52:24",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149040"
                }
            ],
            "formatdesc": "BAB I",
            "language": "id",
            "rev_number": 2,
            "pos": 2,
            "eprintid": 32553,
            "placement": 2
          },
          {
            "placement": 3,
            "eprintid": 32553,
            "language": "id",
            "rev_number": 2,
            "pos": 3,
            "formatdesc": "BAB II",
            "files": [
                {
                  "mtime": "2026-08-04 01:52:28",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149044",
                  "hash": "88a957d8f70b31e4fd2b4300491c2b29",
                  "datasetid": "document",
                  "objectid": 325567,
                  "mime_type": "application\/pdf",
                  "filesize": 748252,
                  "fileid": 1149044,
                  "hash_type": "MD5",
                  "filename": "BAB II.pdf"
                }
            ],
            "docid": 325567,
            "mime_type": "application\/pdf",
            "format": "text",
            "security": "validuser",
            "main": "BAB II.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325567",
            "content": "published"
          },
          {
            "docid": 325570,
            "mime_type": "application\/pdf",
            "format": "text",
            "security": "validuser",
            "main": "BAB III.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325570",
            "content": "published",
            "placement": 4,
            "eprintid": 32553,
            "language": "id",
            "pos": 4,
            "rev_number": 2,
            "formatdesc": "BAB III",
            "files": [
                {
                  "fileid": 1149050,
                  "filesize": 340807,
                  "filename": "BAB III.pdf",
                  "hash_type": "MD5",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149050",
                  "mtime": "2026-08-04 01:52:31",
                  "hash": "7f57f97f787c89567253d709d96cd4be",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "objectid": 325570
                }
            ]
          },
          {
            "docid": 325571,
            "mime_type": "application\/pdf",
            "format": "text",
            "security": "validuser",
            "main": "BAB IV.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325571",
            "content": "published",
            "placement": 5,
            "eprintid": 32553,
            "language": "id",
            "pos": 5,
            "rev_number": 2,
            "formatdesc": "BAB IV",
            "files": [
                {
                  "fileid": 1149052,
                  "filesize": 1485438,
                  "filename": "BAB IV.pdf",
                  "hash_type": "MD5",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149052",
                  "mtime": "2026-08-04 01:52:33",
                  "mime_type": "application\/pdf",
                  "objectid": 325571,
                  "datasetid": "document",
                  "hash": "b2a11fac5eec5efcb39e32340e05f8e8"
                }
            ]
          },
          {
            "main": "BAB V.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325572",
            "content": "published",
            "format": "text",
            "security": "public",
            "mime_type": "application\/pdf",
            "docid": 325572,
            "formatdesc": "BAB V",
            "files": [
                {
                  "fileid": 1149054,
                  "filesize": 144977,
                  "filename": "BAB V.pdf",
                  "hash_type": "MD5",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149054",
                  "mtime": "2026-08-04 01:52:36",
                  "mime_type": "application\/pdf",
                  "objectid": 325572,
                  "datasetid": "document",
                  "hash": "654ecc85a49077ef44833d07d8375bf7"
                }
            ],
            "language": "id",
            "pos": 6,
            "rev_number": 2,
            "eprintid": 32553,
            "placement": 6
          },
          {
            "rev_number": 2,
            "language": "id",
            "pos": 7,
            "files": [
                {
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149056",
                  "mtime": "2026-08-04 01:52:40",
                  "hash": "62fffbab23d1badf0b2c50d4592b9cbb",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "objectid": 325573,
                  "fileid": 1149056,
                  "filesize": 1577742,
                  "filename": "Daftar Pustaka dan Lampiran.pdf",
                  "hash_type": "MD5"
                }
            ],
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "placement": 7,
            "eprintid": 32553,
            "security": "validuser",
            "format": "text",
            "content": "published",
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325573",
            "docid": 325573,
            "mime_type": "application\/pdf"
          },
          {
            "placement": 8,
            "eprintid": 32553,
            "pos": 8,
            "language": "id",
            "rev_number": 2,
            "files": [
                {
                  "mime_type": "application\/pdf",
                  "objectid": 325574,
                  "datasetid": "document",
                  "hash": "8a5bcb156ebdaee1be743a681a72b312",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1149058",
                  "mtime": "2026-08-04 01:52:43",
                  "filename": "Publikasi.pdf",
                  "hash_type": "MD5",
                  "fileid": 1149058,
                  "filesize": 592761
                }
            ],
            "formatdesc": "PUBLIKASI",
            "docid": 325574,
            "mime_type": "application\/pdf",
            "security": "staffonly",
            "format": "text",
            "content": "published",
            "main": "Publikasi.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325574"
          }
      ],
      "institution": "Universitas AMIKOM Yogyakarta",
      "date_type": "published",
      "dir": "disk0\/00\/03\/25\/53",
      "thesis_name": "skripsi",
      "creators": [
        {
          "name": {
            "given": "Darin Fahriyal",
            "honourific": null,
            "lineage": null,
            "family": "Merry"
          },
          "nim": "22.96.3261"
        }
      ],
      "metadata_visibility": "show",
      "datestamp": "2026-08-04 01:58:57",
      "date": "2026-01-15",
      "divisions": [
        "ik"
      ],
      "department": "Fakultas Ekonomi & Sosial",
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "lastmod": "2026-08-04 01:58:57",
      "eprintid": 32553
    }