<mets:mets OBJID="eprint_32545" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-14T15:12:37Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32545_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>PENGARUH KUALITAS IKLAN DALAM RUANG&#13;
TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN &#13;
APLIKASI TRING DI PEGADAIAN CP TUGU KULON</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Salsabila Intan</mods:namePart><mods:namePart type="family">Maharani</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Perkembangan digital mendorong PT Pegadaian melakukan transformasi layanan&#13;
melalui aplikasi Tring by Pegadaian guna memudahkan masyarakat mengakses layanan&#13;
keuangan secara praktis dan efisien. Pegadaian Cabang Tugu Kulon sebagai salah satu&#13;
cabang dengan kinerja penyaluran pinjaman terbesar di Yogyakarta, memanfaatkan&#13;
iklan dalam ruang seperti banner dan standing banner sebagai media promosi utama.&#13;
Media ini digunakan untuk memperkenalkan inovasi digital Pegadaian serta menarik&#13;
minat nasabah. Oleh karena itu, penelitian diperlukan untuk mengetahui pengaruh iklan&#13;
dalam ruang terhadap keputusan nasabah menggunakan aplikasi Tring di PT Pegadaian&#13;
CP Tugu Kulon. Penelitian ini menggunakan metode kuantitatif dengan menggunakan&#13;
metode survei eksplanatif jumlah sample sebanyak 120 responden dengan pengumpulan&#13;
data menggunkan angket (questionnaire) skala likert 5 point. Pengeloalaan dan analisis&#13;
data menggunakan analisis korelasi pearson product moment, analisis dekriptif&#13;
kuantitatif, dan analisis regresi linier sederhana denagn uji signifikansi parameter&#13;
individual (Uji t), analisis koefisien determinasi (R2). Berdasarkan hasil penelitian&#13;
menunjukkan bahwa persentase kualitas iklan dalam ruang di PT Pegadaian CP Tugu&#13;
Kulon berada pada kategori tinggi sebesar 51,07%, sedangkan persentase keputusan&#13;
penggunaan aplikasi Tring by Pegadaian berada pada kategori baik sebesar 71,31%.&#13;
Hasil analisis korelasi Pearson menunjukkan hubungan yang kuat dan positif antara&#13;
kualitas iklan dan keputusan penggunaan aplikasi dengan nilai koefisien sebesar 0,699&#13;
dan signifikansi 0,000 &lt; 0,05. Nilai koefisien determinasi sebesar 48,8% menunjukkan&#13;
bahwa kualitas iklan memberikan kontribusi besar terhadap keputusan penggunaan&#13;
aplikasi, sementara 51,2% dipengaruhi oleh faktor lain. Uji t menunjukkan hipotesis&#13;
diterima, sehingga kualitas iklan secara parsial berpengaruh signifikan terhadap&#13;
keputusan penggunaan aplikasi.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-07</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32545"><mets:rightsMD ID="rights_eprint_32545_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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