{
      "department": "Fakultas Ekonomi & Sosial",
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      "date": "2026-02-02",
      "datestamp": "2026-08-03 03:58:17",
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          "name": {
            "family": "Noerma",
            "honourific": null,
            "lineage": null,
            "given": "Erlina Dwi"
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      "rev_number": 18,
      "title": "STRATEGI KOMUNIKASI PERSUASIF DINAS TENAGA KERJA DAN\r\nTRANSMIGRASI DALAM PROGRAM MENGATASI PENGANGGURAN\r\nDI DAERAH ISTIMEWA YOGYAKARTA",
      "type": "thesis",
      "institution": "Universitas AMIKOM Yogyakarta",
      "abstract": "Pengangguran masih menjadi salah satu permasalahan ketenagakerjaan di Daerah\r\nIstimewa Yogyakarta (DIY) yang mendorong perlunya peran aktif pemerintah,\r\ntidak hanya melalui penyediaan program ketenagakerjaan, tetapi juga melalui\r\npenyampaian informasi dan edukasi yang tepat kepada masyarakat. Penelitian ini\r\nbertujuan untuk menganalisis strategi komunikasi Dinas Tenaga Kerja dan\r\nTransmigrasi Daerah Istimewa Yogyakarta dalam program pengentasan\r\npengangguran di DIY. Penelitian menggunakan pendekatan kualitatif dengan\r\nmetode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, \r\nobservasi, dan dokumentasi dengan pemilihan informan secara purposive sampling.\r\nPenelitian ini menggunakan model strategi komunikasi yang dikemukakan oleh\r\nHafied Cangara sebagai alat analisis. Hasil penelitian menunjukkan bahwa strategi\r\nkomunikasi dilaksanakan melalui tahapan riset, perencanaan, pelaksanaan,\r\nevaluasi, dan pelaporan. Dalam pelaksanaannya, Disnakertrans DIY memanfaatkan\r\nberbagai media komunikasi, baik secara langsung maupun melalui media digital\r\nseperti Instagram, WhatsApp, dan Telegram untuk menyampaikan informasi\r\nketenagakerjaan kepada masyarakat. Pemanfaatan media digital tersebut mampu\r\nmemperluas jangkauan penyampaian informasi kepada masyarakat. Namun\r\ndemikian, masih ditemukan hambatan, terutama keterbatasan sumber daya manusia\r\ndalam pengelolaan media sosial sehingga komunikasi dua arah dan pengelolaan\r\numpan balik masyarakat belum berjalan secara optimal. Selain itu, pelaporan\r\nstrategi komunikasi belum dilakukan secara khusus. Oleh karena itu, diperlukan\r\noptimalisasi pengelolaan media sosial, penguatan komunikasi dua arah, serta\r\npenyusunan pelaporan strategi komunikasi yang lebih terstruktur untuk\r\nmeningkatkan efektivitas komunikasi dalam program pengentasan pengangguran.",
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