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primary topic: ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE
type: Thesis
type: Article
abstract: TikTok Live menghadirkan komunikasi dua arah real-time yang menonjolkan autentisitas sehingga personal branding tidak selalu bergantung pada kurasi visual. Penelitian ini mendeskripsikan personal branding Bunda Corla pada TikTok @bundacorlaofficialss dengan The 8 Laws of Personal Branding Montoya dan Vandehey serta menelaah kaitannya dengan identitas digital dan impression management menurut Shepherd. Paradigma konstruktivisme digunakan melalui analisis isi kualitatif deskriptif. Data berupa rekaman siaran langsung, interaksi audiens, dan studi pustaka, dipilih dengan purposive sampling pada lima konten periode September hingga Desember 2025. Hasil menunjukkan dominasi Law of Personality lewat gaya ceplas ceplos, spontan, emosional, dan apa adanya yang membentuk citra jujur, dekat, menghibur. Prinsip lain muncul melalui rutinitas konsisten, ciri verbal visual, kontrol interaksi, dan kedekatan emosional. Kesimpulannya, personal branding menaturalisasi diri dan autentisitas konsisten menjadi fondasi kepercayaan serta loyalitas audiens dalam live streaming.
date: 2026-01-08
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
has version: ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
has published: ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
subject: 302.2 Ilmu Komunikasi

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
type: Document
has file: COVER.pdf
has part: COVER.pdf

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
type: Document
has file: BAB I.pdf
has part: BAB I.pdf

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
type: Document

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
type: Document

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
type: Document

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
type: Document
has file: BAB V.pdf
has part: BAB V.pdf

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
type: Document

ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE (Text)
type: Document

Universitas AMIKOM Yogyakarta
type: Organization

Fakultas Ekonomi & Sosial, Universitas AMIKOM Yogyakarta
type: Organization

Wajar Bimantoro
type: Person
given name: Wajar
family name: Bimantoro

Raishyad Ari Lantara
type: Person
given name: Raishyad Ari
family name: Lantara

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primary topic: ANALISIS PERSONAL BRANDING BUNDA CORLA BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI TIKTOK LIVE

302.2 Ilmu Komunikasi
type: Concept