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	bibo:abstract "TikTok Live menghadirkan komunikasi dua arah real-time yang menonjolkan\r\nautentisitas sehingga personal branding tidak selalu bergantung pada kurasi visual. Penelitian\r\nini mendeskripsikan personal branding Bunda Corla pada TikTok @bundacorlaofficialss\r\ndengan The 8 Laws of Personal Branding Montoya dan Vandehey serta menelaah kaitannya\r\ndengan identitas digital dan impression management menurut Shepherd. Paradigma\r\nkonstruktivisme digunakan melalui analisis isi kualitatif deskriptif. Data berupa rekaman siaran\r\nlangsung, interaksi audiens, dan studi pustaka, dipilih dengan purposive sampling pada lima\r\nkonten periode September hingga Desember 2025. Hasil menunjukkan dominasi Law of\r\nPersonality lewat gaya ceplas ceplos, spontan, emosional, dan apa adanya yang membentuk\r\ncitra jujur, dekat, menghibur. Prinsip lain muncul melalui rutinitas konsisten, ciri verbal visual,\r\nkontrol interaksi, dan kedekatan emosional. Kesimpulannya, personal branding menaturalisasi\r\ndiri dan autentisitas konsisten menjadi fondasi kepercayaan serta loyalitas audiens dalam live\r\nstreaming."^^xsd:string;
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