<mets:mets OBJID="eprint_32531" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-14T14:10:44Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32531_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>ANALISIS PERSONAL BRANDING BUNDA CORLA&#13;
BERDASARKAN THE 8 LAWS OF PERSONAL BRANDING DI&#13;
TIKTOK LIVE</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Raishyad Ari</mods:namePart><mods:namePart type="family">Lantara</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>TikTok Live menghadirkan komunikasi dua arah real-time yang menonjolkan&#13;
autentisitas sehingga personal branding tidak selalu bergantung pada kurasi visual. Penelitian&#13;
ini mendeskripsikan personal branding Bunda Corla pada TikTok @bundacorlaofficialss&#13;
dengan The 8 Laws of Personal Branding Montoya dan Vandehey serta menelaah kaitannya&#13;
dengan identitas digital dan impression management menurut Shepherd. Paradigma&#13;
konstruktivisme digunakan melalui analisis isi kualitatif deskriptif. Data berupa rekaman siaran&#13;
langsung, interaksi audiens, dan studi pustaka, dipilih dengan purposive sampling pada lima&#13;
konten periode September hingga Desember 2025. Hasil menunjukkan dominasi Law of&#13;
Personality lewat gaya ceplas ceplos, spontan, emosional, dan apa adanya yang membentuk&#13;
citra jujur, dekat, menghibur. Prinsip lain muncul melalui rutinitas konsisten, ciri verbal visual,&#13;
kontrol interaksi, dan kedekatan emosional. Kesimpulannya, personal branding menaturalisasi&#13;
diri dan autentisitas konsisten menjadi fondasi kepercayaan serta loyalitas audiens dalam live&#13;
streaming.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-08</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32531"><mets:rightsMD ID="rights_eprint_32531_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by its own author:</strong> 
In self-archiving this collection of files and associated bibliographic 
metadata, I grant EPrints Universitas Amikom Yogyakarta the right to store 
them and to make them permanently available publicly for free on-line. 
I declare that this material is my own intellectual property and I 
understand that EPrints Universitas Amikom Yogyakarta does not assume any 
responsibility if there is any breach of copyright in distributing these 
files or metadata. (All authors are urged to prominently assert their 
copyright on the title page of their work.)</p>

<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by someone other than its 
author:</strong> I hereby declare that the collection of files and 
associated bibliographic metadata that I am archiving at 
EPrints Universitas Amikom Yogyakarta) is in the public domain. If this is 
not the case, I accept full responsibility for any breach of copyright 
that distributing these files or metadata may entail.</p>

<p xmlns="http://www.w3.org/1999/xhtml">Clicking on the deposit button indicates your agreement to these 
terms.</p>
    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_32531_325388_1" SIZE="909540" OWNERID="https://eprints.amikom.ac.id/id/eprint/32531/1/COVER.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32531/1/COVER.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32531_325390_1" SIZE="547193" OWNERID="https://eprints.amikom.ac.id/id/eprint/32531/2/BAB%20I.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32531/2/BAB%20I.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32531_325392_1" SIZE="981829" OWNERID="https://eprints.amikom.ac.id/id/eprint/32531/3/BAB%20II.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32531/3/BAB%20II.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32531_325394_1" SIZE="398391" OWNERID="https://eprints.amikom.ac.id/id/eprint/32531/4/BAB%20III.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32531/4/BAB%20III.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32531_325396_1" SIZE="1855782" OWNERID="https://eprints.amikom.ac.id/id/eprint/32531/5/BAB%20IV.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32531/5/BAB%20IV.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32531_325397_1" SIZE="137304" OWNERID="https://eprints.amikom.ac.id/id/eprint/32531/6/BAB%20V.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32531/6/BAB%20V.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32531_325398_1" SIZE="175283" OWNERID="https://eprints.amikom.ac.id/id/eprint/32531/7/Daftar%20Pustaka%20dan%20Lampiran.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32531/7/Daftar%20Pustaka%20dan%20Lampiran.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32531_325399_1" SIZE="551276" OWNERID="https://eprints.amikom.ac.id/id/eprint/32531/8/Publikasi.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32531/8/Publikasi.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_32531_mods" ADMID="TMD_eprint_32531"><mets:fptr FILEID="eprint_32531_document_325388_1"></mets:fptr><mets:fptr FILEID="eprint_32531_document_325390_1"></mets:fptr><mets:fptr FILEID="eprint_32531_document_325392_1"></mets:fptr><mets:fptr FILEID="eprint_32531_document_325394_1"></mets:fptr><mets:fptr FILEID="eprint_32531_document_325396_1"></mets:fptr><mets:fptr FILEID="eprint_32531_document_325397_1"></mets:fptr><mets:fptr FILEID="eprint_32531_document_325398_1"></mets:fptr><mets:fptr FILEID="eprint_32531_document_325399_1"></mets:fptr></mets:div></mets:structMap></mets:mets>