<mets:mets OBJID="eprint_32529" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-14T14:10:45Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32529_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>STRATEGI KOMUNIKASI PEMASARAN PT UNICAM DIGITAL&#13;
PICTVRES DALAM MEMBANGUN BRAND AWARENESS</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Hiranya Binta</mods:namePart><mods:namePart type="family">Aula</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>esatnya perkembangan teknologi digital mendorong banyak masyarakat&#13;
untuk memanfaatkan konten visual sebagai salah satu alat pemasaran karena konten&#13;
visual efektif dalam menyampaikan pesan dengan cepat dan mudah dipahami&#13;
dibandingkan dengan teks biasa. Tak heran jika banyak perusahaan atau bisnis&#13;
berlomba-lomba memanfaatkan kekuatan konten visual untuk mem-branding&#13;
merek mereka. Hal ini yang kemudian mendorong meningkatnya permintaan&#13;
konten visual. Kondisi ini menciptakan peluang besar bagi Production House&#13;
sebagai penyedia jasa layanan produksi konten visual sehingga banyak&#13;
bermunculan Production House untuk memenuhi kebutuhan tersebut. Hal ini turut&#13;
menciptakan persaingan yang semakin ketat di industri kreatif. Persaingan ini&#13;
menuntut Production House untuk membangun kesadaran merek-nya. PT Unicam&#13;
Digital Pictvres merupakan salah satu Production House di Yogyakarta. Di tengah&#13;
persaingan pasar yang semakin kompetitif, PT Unicam Digital Pictvres justru&#13;
mampu menunjukkan pertumbuhan yang cepat meskipun tergolong Production&#13;
House baru. Keberhasilan ini menunjukkan adanya strategi komunikasi pemasaran&#13;
yang efektif dalam membangun Brand Awareness. Penelitian ini bertujuan untuk&#13;
mengetahui strategi komunikasi pemasaran PT Unicam Digital Pictvres dalam&#13;
membangun Brand Awareness. Penelitian ini menggunakan metode kualitatif&#13;
deskriptif dengan paradigma konstruktivisme melalui teknik pengumpulan data&#13;
observasi, wawancara dan dokumentasi. Sumber data yang digunakan berupa data&#13;
primer dan data sekunder. Teori yang digunakan berupa Marketing Mix (7P) dan&#13;
Brand Awareness. Teknik analisis data menggunakan reduksi data, penyajian data,&#13;
penarikan kesimpulan serta menggunakan triangulasi sumber sebagai teknik&#13;
keabsahan data.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-22</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32529"><mets:rightsMD ID="rights_eprint_32529_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by its own author:</strong> 
In self-archiving this collection of files and associated bibliographic 
metadata, I grant EPrints Universitas Amikom Yogyakarta the right to store 
them and to make them permanently available publicly for free on-line. 
I declare that this material is my own intellectual property and I 
understand that EPrints Universitas Amikom Yogyakarta does not assume any 
responsibility if there is any breach of copyright in distributing these 
files or metadata. (All authors are urged to prominently assert their 
copyright on the title page of their work.)</p>

<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by someone other than its 
author:</strong> I hereby declare that the collection of files and 
associated bibliographic metadata that I am archiving at 
EPrints Universitas Amikom Yogyakarta) is in the public domain. If this is 
not the case, I accept full responsibility for any breach of copyright 
that distributing these files or metadata may entail.</p>

<p xmlns="http://www.w3.org/1999/xhtml">Clicking on the deposit button indicates your agreement to these 
terms.</p>
    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_32529_325376_1" SIZE="753511" OWNERID="https://eprints.amikom.ac.id/id/eprint/32529/1/COVER.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32529/1/COVER.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32529_325377_1" SIZE="611876" OWNERID="https://eprints.amikom.ac.id/id/eprint/32529/2/BAB%20I.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32529/2/BAB%20I.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32529_325378_1" SIZE="487916" OWNERID="https://eprints.amikom.ac.id/id/eprint/32529/3/BAB%20II.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32529/3/BAB%20II.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32529_325379_1" SIZE="394103" OWNERID="https://eprints.amikom.ac.id/id/eprint/32529/4/BAB%20III.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32529/4/BAB%20III.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32529_325380_1" SIZE="4783548" OWNERID="https://eprints.amikom.ac.id/id/eprint/32529/5/BAB%20IV.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32529/5/BAB%20IV.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32529_325381_1" SIZE="84928" OWNERID="https://eprints.amikom.ac.id/id/eprint/32529/6/BAB%20V.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32529/6/BAB%20V.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32529_325382_1" SIZE="6312786" OWNERID="https://eprints.amikom.ac.id/id/eprint/32529/7/Daftar%20Pustaka%20dan%20Lampiran.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32529/7/Daftar%20Pustaka%20dan%20Lampiran.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32529_325383_1" SIZE="590561" OWNERID="https://eprints.amikom.ac.id/id/eprint/32529/8/Publikasi.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32529/8/Publikasi.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_32529_mods" ADMID="TMD_eprint_32529"><mets:fptr FILEID="eprint_32529_document_325376_1"></mets:fptr><mets:fptr FILEID="eprint_32529_document_325377_1"></mets:fptr><mets:fptr FILEID="eprint_32529_document_325378_1"></mets:fptr><mets:fptr FILEID="eprint_32529_document_325379_1"></mets:fptr><mets:fptr FILEID="eprint_32529_document_325380_1"></mets:fptr><mets:fptr FILEID="eprint_32529_document_325381_1"></mets:fptr><mets:fptr FILEID="eprint_32529_document_325382_1"></mets:fptr><mets:fptr FILEID="eprint_32529_document_325383_1"></mets:fptr></mets:div></mets:structMap></mets:mets>