{
      "metadata_visibility": "show",
      "divisions": [
        "ik"
      ],
      "date": "2026-01-21",
      "datestamp": "2026-08-03 02:20:08",
      "eprintid": 32524,
      "lastmod": "2026-08-03 02:20:08",
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "department": "Fakultas Ekonomi & Sosial",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32524",
      "status_changed": "2026-08-03 02:20:08",
      "subjects": [
        "300.300.302"
      ],
      "userid": 12,
      "thesis_type": "bachelor",
      "contributors": [
        {
          "name": {
            "honourific": null,
            "lineage": null,
            "given": "zahrotus",
            "family": "Saidah"
          }
        }
      ],
      "keywords": "Komunikasi persuasif, YKAKI Yogyakarta, kepedulian publik,\r\nkanker anak, Elaboration Likelihood Model (ELM)",
      "eprint_status": "archive",
      "ispublished": "pub",
      "institution": "Universitas AMIKOM Yogyakarta",
      "documents": [
          {
            "mime_type": "application\/pdf",
            "docid": 325335,
            "main": "COVER.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325335",
            "content": "published",
            "format": "text",
            "security": "public",
            "eprintid": 32524,
            "placement": 1,
            "formatdesc": "COVER-ABSTRAK",
            "files": [
                {
                  "objectid": 325335,
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "ad5d22e49c3d8e168c50237d855405c8",
                  "mtime": "2026-08-03 02:10:48",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148385",
                  "hash_type": "MD5",
                  "filename": "COVER.pdf",
                  "filesize": 985617,
                  "fileid": 1148385
                }
            ],
            "rev_number": 2,
            "language": "id",
            "pos": 1
          },
          {
            "files": [
                {
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148387",
                  "mtime": "2026-08-03 02:10:51",
                  "mime_type": "application\/pdf",
                  "objectid": 325336,
                  "datasetid": "document",
                  "hash": "0201db77804ee8e4522cbc8bc369aa8a",
                  "fileid": 1148387,
                  "filesize": 290784,
                  "filename": "BAB I.pdf",
                  "hash_type": "MD5"
                }
            ],
            "formatdesc": "BAB I",
            "language": "id",
            "pos": 2,
            "rev_number": 2,
            "eprintid": 32524,
            "placement": 2,
            "content": "published",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325336",
            "main": "BAB I.pdf",
            "security": "public",
            "format": "text",
            "mime_type": "application\/pdf",
            "docid": 325336
          },
          {
            "docid": 325337,
            "mime_type": "application\/pdf",
            "security": "validuser",
            "format": "text",
            "content": "published",
            "main": "BAB II.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325337",
            "placement": 3,
            "eprintid": 32524,
            "language": "id",
            "rev_number": 2,
            "pos": 3,
            "files": [
                {
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148389",
                  "mtime": "2026-08-03 02:10:54",
                  "mime_type": "application\/pdf",
                  "objectid": 325337,
                  "datasetid": "document",
                  "hash": "c62dd8397ffdd1cbc9da9afddc1947bf",
                  "fileid": 1148389,
                  "filesize": 629445,
                  "filename": "BAB II.pdf",
                  "hash_type": "MD5"
                }
            ],
            "formatdesc": "BAB II"
          },
          {
            "eprintid": 32524,
            "placement": 4,
            "files": [
                {
                  "mtime": "2026-08-03 02:10:56",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148391",
                  "hash": "a38fa8d3ad7c4c9aae77f9e78b179dea",
                  "datasetid": "document",
                  "objectid": 325338,
                  "mime_type": "application\/pdf",
                  "filesize": 234634,
                  "fileid": 1148391,
                  "hash_type": "MD5",
                  "filename": "BAB III.pdf"
                }
            ],
            "formatdesc": "BAB III",
            "language": "id",
            "rev_number": 2,
            "pos": 4,
            "mime_type": "application\/pdf",
            "docid": 325338,
            "content": "published",
            "main": "BAB III.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325338",
            "security": "validuser",
            "format": "text"
          },
          {
            "docid": 325339,
            "mime_type": "application\/pdf",
            "format": "text",
            "security": "validuser",
            "main": "BAB IV.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325339",
            "content": "published",
            "placement": 5,
            "eprintid": 32524,
            "language": "id",
            "rev_number": 2,
            "pos": 5,
            "formatdesc": "BAB IV",
            "files": [
                {
                  "objectid": 325339,
                  "mime_type": "application\/pdf",
                  "hash": "f8a0f81dae593e8dfc9d758c644c21c5",
                  "datasetid": "document",
                  "mtime": "2026-08-03 02:10:59",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148393",
                  "hash_type": "MD5",
                  "filename": "BAB IV.pdf",
                  "filesize": 870191,
                  "fileid": 1148393
                }
            ]
          },
          {
            "mime_type": "application\/pdf",
            "docid": 325340,
            "main": "BAB V.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325340",
            "content": "published",
            "format": "text",
            "security": "public",
            "eprintid": 32524,
            "placement": 6,
            "formatdesc": "BAB V",
            "files": [
                {
                  "mime_type": "application\/pdf",
                  "objectid": 325340,
                  "datasetid": "document",
                  "hash": "6fd0931a53b781ac25aba1186b1c25a3",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148395",
                  "mtime": "2026-08-03 02:11:01",
                  "filename": "BAB V.pdf",
                  "hash_type": "MD5",
                  "fileid": 1148395,
                  "filesize": 88429
                }
            ],
            "language": "id",
            "rev_number": 2,
            "pos": 6
          },
          {
            "security": "validuser",
            "format": "text",
            "content": "published",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325342",
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "docid": 325342,
            "mime_type": "application\/pdf",
            "language": "id",
            "pos": 7,
            "rev_number": 2,
            "files": [
                {
                  "filename": "Daftar Pustaka dan Lampiran.pdf",
                  "hash_type": "MD5",
                  "fileid": 1148400,
                  "filesize": 524818,
                  "datasetid": "document",
                  "hash": "5ec3193068b33400f35c5c5d3f482e19",
                  "mime_type": "application\/pdf",
                  "objectid": 325342,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148400",
                  "mtime": "2026-08-03 02:11:16"
                }
            ],
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "placement": 7,
            "eprintid": 32524
          },
          {
            "mime_type": "application\/pdf",
            "docid": 325343,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325343",
            "main": "Publikasi.pdf",
            "content": "published",
            "format": "text",
            "security": "validuser",
            "eprintid": 32524,
            "placement": 8,
            "formatdesc": "PUBLIKASI",
            "files": [
                {
                  "filesize": 445805,
                  "fileid": 1148402,
                  "hash_type": "MD5",
                  "filename": "Publikasi.pdf",
                  "mtime": "2026-08-03 02:11:18",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1148402",
                  "objectid": 325343,
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "6edbd3f82da9fbf020b4f9c38a6a836e"
                }
            ],
            "language": "id",
            "pos": 8,
            "rev_number": 2
          }
      ],
      "abstract": "Kanker pada anak merupakan masalah kesehatan serius yang tidak hanya\r\nberdampak pada aspek medis, tetapi juga pada aspek sosial, khususnya rendahnya\r\nkepedulian dan pemahaman masyarakat. Yayasan Kasih Anak Kanker Indonesia\r\n(YKAKI) Yogyakarta hadir sebagai lembaga sosial yang berupaya membangun\r\nkesadaran dan kepedulian publik terhadap anak penderita kanker melalui berbagai\r\nstrategi komunikasi. Penelitian ini bertujuan untuk menganalisis strategi\r\nkomunikasi persuasif yang digunakan oleh YKAKI Yogyakarta dalam\r\nmeningkatkan kepedulian publik terhadap anak penderita kanker. Penelitian ini\r\nmenggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Teknik\r\npengumpulan data dilakukan melalui observasi, wawancara mendalam dengan\r\npengurus YKAKI Yogyakarta, serta dokumentasi. Analisis data menggunakan\r\nmodel Miles dan Huberman, dengan keabsahan data diuji melalui triangulasi\r\nteknik. Hasil penelitian menunjukkan bahwa YKAKI Yogyakarta menerapkan\r\nstrategi komunikasi persuasif yang bersifat humanis dan emosional, dengan\r\nmenekankan penggunaan testimoni survivor kanker anak, kehadiran tenaga medis\r\nsebagai komunikator kredibel, serta pola komunikasi dua arah dalam kegiatan\r\nsosialisasi. Berdasarkan analisis menggunakan teori Elaboration Likelihood Model\r\n(ELM), strategi komunikasi YKAKI Yogyakarta lebih dominan memanfaatkan\r\njalur perifer (peripheral route) melalui pendekatan emosional dan simbolik, namun\r\ntetap didukung oleh jalur sentral (central route) melalui penyampaian informasi\r\nmedis sederhana. Strategi ini dinilai efektif dalam mengurangi stigma,\r\nmeningkatkan pemahaman, serta mendorong kepedulian dan partisipasi masyarakat\r\nterhadap anak penderita kanker.",
      "full_text_status": "restricted",
      "rev_number": 16,
      "type": "thesis",
      "title": "STRATEGI KOMUNIKASI PERSUASIF YKAKI\r\nYOGYAKARTA DALAM MENINGKATKAN KEPEDULIAN\r\nPUBLIK TERHADAP ANAK PENDERITA KANKER",
      "creators": [
        {
          "name": {
            "given": "M. Ferdian",
            "honourific": null,
            "lineage": null,
            "family": "Reeynaldi"
          },
          "nim": "21.96.2768"
        }
      ],
      "thesis_name": "skripsi",
      "dir": "disk0\/00\/03\/25\/24",
      "date_type": "published"
    }