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      "abstract": "Penyusunan karya ini bertujuan untuk merancang dan memproduksi video company\r\nprofile Pascasarjana Amikom Yogyakarta melalui penerapan berbagai teknik\r\nediting yang inovatif. Latar belakang penelitian ini didasarkan pada perlunya\r\ntransformasi strategi komunikasi pemasaran institusi pendidikan ke dalam format\r\ndigital yang lebih profesional. Sebagai Editor, penulis mengintegrasikan rangkaian\r\nteknik editing pada tahap pascaproduksi untuk mentransformasikan footage mentah\r\nmenjadi sebuah produk audio visual yang terstruktur dan persuasif. Metode yang\r\ndigunakan mencakup alur kerja sistematis, mulai dari seleksi klip berdasarkan\r\nfungsi adegan, penerapan Rough Cut hingga Picture Lock untuk mengatur Pacing\r\nserta dinamika visual, hingga penerapan Motion Graphics, Backsound, hingga\r\nSubtitle. Selain itu, penggunaan teknik transisi seperti Masking, serta penerapan\r\nColor Grading dilakukan secara spesifik untuk membangun atmosfer visual yang\r\nmendukung kredibilitas institusi. Melalui manipulasi elemen visual dan audio\r\ntersebut, teknik editing diaplikasikan untuk menonjolkan keunggulan akademik\r\nserta fleksibilitas program studi Magister dan Doktor secara efektif. Hasil karya ini\r\ndiharapkan berfungsi sebagai instrumen strategis untuk memperkuat citra merek\r\ndan membangun keterikatan dengan calon mahasiswa di era digital. Keberhasilan\r\nkarya ini membuktikan bahwa penguasaan teknik editing yang presisi sangat krusial\r\ndalam menghasilkan presentasi visual yang mampu menjawab tantangan industri\r\ndan kebutuhan pendidikan tingkat lanjut.",
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