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      "date": "2026-03-05",
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      "abstract": "Perkembangan teknologi digital menuntut organisasi untuk mengelola komunikasi\r\ninternal secara efektif, khususnya dalam tim brand yang bekerja secara kolaboratif\r\ndan dinamis. Penelitian ini bertujuan untuk menganalisis pola komunikasi\r\norganisasi yang diterapkan dalam aktivitas kerja Tim Brand Deepublish Store serta\r\nimplikasinya terhadap koordinasi kerja tim. Penelitian menggunakan pendekatan\r\nkualitatif dengan metode studi kasus. Data diperoleh melalui wawancara\r\nmendalam, observasi, dan dokumentasi terhadap informan yang terlibat langsung\r\ndalam aktivitas tim. Analisis data dilakukan melalui reduksi data, penyajian data,\r\ndan penarikan kesimpulan, dengan keabsahan data diuji menggunakan triangulasi\r\nsumber. Hasil penelitian menunjukkan bahwa pola komunikasi organisasi dalam\r\nTim Brand Deepublish Store didominasi oleh pola roda, di mana arus informasi dan\r\npengambilan keputusan terpusat pada pemimpin. Pola Y dan pola bintang muncul\r\nsecara situasional dalam koordinasi operasional dan diskusi kreatif. Dominasi pola\r\nroda membantu percepatan keputusan, namun juga menimbulkan ketidakmerataan\r\ninformasi dan keterbatasan konteks kerja, khususnya bagi tim kreatif. Meskipun\r\ndemikian, koordinasi kerja tetap berjalan karena didukung oleh sistem kerja digital\r\nyang terstruktur.",
      "full_text_status": "restricted",
      "rev_number": 14,
      "type": "thesis",
      "title": "ANALISIS POLA KOMUNIKASI ORGANISASI DALAM\r\nMEMBANGUN KOORDINASI KERJA TIM BRAND\r\nDEEPUBLISH STORE"
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