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      "abstract": "Permasalahan sampah di Indonesia, khususnya di Kabupaten Bantul,\r\nmerupakan isu publik yang semakin kompleks seiring dengan meningkatnya\r\njumlah penduduk, urbanisasi, serta pola konsumsi masyarakat yang cenderung\r\npraktis dan instan. Dalam konteks ini, Dinas Lingkungan Hidup Kabupaten Bantul\r\nmemerlukan strategi komunikasi publik yang lebih persuasif, berkelanjutan, dan\r\nmudah diakses untuk meningkatkan kesadaran serta partisipasi masyarakat.\r\nPenciptaan karya ini bertujuan untuk mengkaji dan menerapkan konsep iklan\r\nlayanan masyarakat dengan pendekatan komedi sebagai media edukasi\r\npersampahan. Pendekatan komedi dipilih untuk menarik perhatian serta\r\nmeningkatkan keterlibatan audiens media digital. Proses kreatif iklan layanan\r\nmasyarakat ini mengacu pada teori proses kreatif Graham Wallas yang meliputi\r\ntahapan persiapan, inkubasi, iluminasi, dan verifikasi. Proses tersebut diwujudkan\r\nmelalui pengumpulan data permasalahan sampah, pengendapan serta\r\npengembangan ide komedi, perumusan gagasan cerita utama, hingga perwujudan\r\nide dalam bentuk audiovisual dan evaluasi pesan. Pendekatan komedi dinilai\r\nefektif dalam menyampaikan pesan pengelolaan sampah secara lebih komunikatif\r\nserta mendorong perubahan sikap dan perilaku masyarakat. Dalam proses ini,\r\nsutradara berperan sentral sebagai pengendali konsep kreatif dan visual, yang\r\nmenerjemahkan gagasan edukatif ke dalam bentuk narasi komedi yang\r\nkomunikatif. Sutradara memastikan keselarasan antara pesan persampahan, alur\r\ncerita, serta pengemasan visual agar pesan tidak kehilangan makna edukatif\r\nmeskipun disampaikan secara humoris. Dengan pendekatan tersebut, iklan\r\nlayanan masyarakat diharapkan mampu menyampaikan pesan pengelolaan\r\nsampah secara lebih membumi serta mendorong perubahan sikap dan perilaku\r\nmasyarakat secara berkelanjutan.",
      "dir": "disk0\/00\/03\/25\/11",
      "title": "{JALUR NON REGULER - SKEMA ARTIST} PROSES KREATIF PENYUTRADARAAN IKLAN\r\n LAYANAN MASYARAKAT DLH BANTUL \r\n“GARA-GARA SAMPAH, ASMARA BUBRAH”",
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            "given": "Muhammad Fandi Nur",
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      "eprint_status": "archive",
      "date": "2026-02-06",
      "department": "Fakultas Ekonomi & Sosial",
      "status_changed": "2026-07-31 04:01:52",
      "ispublished": "pub",
      "type": "thesis",
      "rev_number": 16,
      "full_text_status": "restricted",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32511",
      "keywords": "Creative process, Director, Public Service Advertisement, Bantul\r\nEnvironmental Agency, Proses kreatif, Sutradara, Iklan layanan Masyarakat, DLH Bantul.",
      "date_type": "published",
      "thesis_type": "bachelor"
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