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      "abstract": "Penelitian ini bertujuan untuk mengkaji representasi feminisme dalam video musik\r\nButterfly milik girl group Korea Selatan, LOONA, menggunakan pendekatan\r\nsemiotika John Fiske. Fokus penelitian diarahkan pada bagaimana nilai-nilai\r\nfeminisme dikonstruksi melalui elemen visual dalam video musik, dengan\r\nmenitikberatkan pada tiga level analisis: realitas, representasi, dan ideologi.\r\nAnalisis dilakukan terhadap dua belas cuplikan utama yang dipilih berdasarkan\r\nkekuatan simboliknya dalam menampilkan keberagaman perempuan. Hasil\r\npenelitian menunjukkan bahwa Butterfly merepresentasikan feminisme dalam\r\nkerangka postmodern, di mana identitas perempuan tidak dianggap tunggal dan\r\nesensial, melainkan cair, performatif, dan kontekstual. Representasi ini\r\ndimunculkan melalui busana netral gender, gestur tubuh bebas, ekspresi wajah yang\r\nkuat, serta latar global yang menampilkan perempuan dari berbagai ras, budaya,\r\ndan agama. Narasi visual dalam video ini tidak hanya menolak stereotip patriarkal\r\nterhadap perempuan, tetapi juga memberikan ruang simbolik bagi perempuan\r\nsebagai subjek yang berdaya, bebas, dan otonom. Dengan demikian, video musik\r\nButterfly tidak hanya menjadi produk hiburan, melainkan juga teks ideologis yang\r\nmenyuarakan wacana feminisme interseksional dalam budaya populer Korea\r\nSelatan.",
      "title": "REPRESENTASI FEMINISME DALAM MUSIC VIDEO LOONA \r\n\"BUTTERFLY\": ANALISIS SEMIOTIKA JOHN FISKE",
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