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      "abstract": "Penelitian ini bertujuan untuk mendeskripsikan makna simbolik dalam lirik lagu\r\n\"Koboy Kampus\" karya The Panasdalam Bank serta memahami proses\r\nkomunikasi intrapersonal mahasiswa tingkat akhir ketika mendengarkan dan\r\nmemaknai lagu tersebut. Penelitian menggunakan pendekatan kualitatif dengan\r\nmetode fenomenologi deskriptif. Data dikumpulkan melalui wawancara\r\nmendalam terhadap enam informan mahasiswa tingkat akhir yang dipilih\r\nmenggunakan teknik purposive sampling. Analisis data menggunakan dua teknik\r\nsecara komplementer, yaitu analisis semiotika tiga tingkatan Roland Barthes untuk\r\nmengkaji lirik sebagai teks simbolik, dan prosedur fenomenologi tujuh langkah\r\nColaizzi untuk menggali pengalaman komunikasi intrapersonal informan. Hasil\r\npenelitian menunjukkan dua temuan utama. Pertama, lirik \"Koboy Kampus\"\r\nmengandung makna simbolik yang berlapis; pada tingkat denotasi lirik\r\nmenggambarkan kondisi keterlambatan studi secara harfiah, pada tingkat konotasi\r\nlirik merepresentasikan beban moral, runtuhnya hierarki sosial, dan ironi antara\r\ncitra dan realitas, serta pada tingkat mitos lirik mereproduksi nilai-nilai sosial\r\nyang diterima secara taken for granted seperti stigma terhadap keterlambatan dan\r\nnarasi mahasiswa perantau sebagai pengemban harapan keluarga. Kedua, lagu ini\r\nterbukti memicu proses komunikasi intrapersonal melalui empat tahap yang saling\r\nberkaitan, yaitu sensasi yang mengaktifkan respons emosional langsung, persepsi\r\nyang bersifat selektif sesuai kondisi pribadi masing-masing informan, memori\r\nyang menghidupkan kembali kenangan akademik dan keluarga, serta berpikir\r\nyang berlangsung dalam bentuk refleksi diri dan dialog batin. Keseluruhan proses\r\ntersebut menghasilkan dampak berupa motivasi dan perubahan sikap pada\r\nsebagian besar informan, menunjukkan bahwa lagu \"Koboy Kampus\" tidak hanya\r\nberfungsi sebagai hiburan, melainkan sebagai media komunikasi intrapersonal\r\nyang memiliki potensi transformatif bagi mahasiswa tingkat akhir.",
      "title": "KOMUNIKASI INTRAPERSONAL MAHASISWA TINGKAT AKHIR\r\nMELALUI LAGU “KOBOY KAMPUS” KARYA THE PANASDALAM\r\nBANK",
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