{ "divisions": [ "KWU" ], "contributors": [ { "name": { "lineage": null, "given": "Laksmindra", "honourific": null, "family": "Saptyawati" } } ], "thesis_name": "skripsi", "eprintid": 32501, "userid": 12, "documents": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325125", "docid": 325125, "placement": 1, "main": "COVER.pdf", "pos": 1, "formatdesc": "COVER - ABSTRAK", "content": "published", "language": "id", "security": "public", "eprintid": 32501, "mime_type": "application\/pdf", "files": [ { "objectid": 325125, "mime_type": "application\/pdf", "datasetid": "document", "mtime": "2026-07-31 02:51:16", "hash_type": "MD5", "hash": "aef1db7d7bab201b6a6d4e0fba2298b5", "fileid": 1147792, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147792", "filename": "COVER.pdf", "filesize": 1164288 } ], "format": "text", "rev_number": 2 }, { "docid": 325126, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325126", "main": "BAB I.pdf", "placement": 2, "pos": 2, "formatdesc": "BAB I", "language": "id", "content": "published", "mime_type": "application\/pdf", "files": [ { "filesize": 380909, "filename": "BAB I.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147795", "mtime": "2026-07-31 02:51:19", "hash": "c40e25b606b63933bb42a8dc7e9f4263", "hash_type": "MD5", "objectid": 325126, "mime_type": "application\/pdf", "datasetid": "document", "fileid": 1147795 } ], "security": "public", "eprintid": 32501, "format": "text", "rev_number": 2 }, { "security": "validuser", "eprintid": 32501, "mime_type": "application\/pdf", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147797", "filename": "BAB II.pdf", "filesize": 883191, "fileid": 1147797, "datasetid": "document", "mime_type": "application\/pdf", "objectid": 325127, "hash": "aad03346e387f66e8af863e66e197599", "hash_type": "MD5", "mtime": "2026-07-31 02:51:22" } ], "rev_number": 2, "format": "text", "formatdesc": "BAB II", "content": "published", "language": "id", "pos": 3, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325127", "docid": 325127, "main": "BAB II.pdf", "placement": 3 }, { "language": "id", "content": "published", "formatdesc": "BAB III", "rev_number": 2, "format": "text", "mime_type": "application\/pdf", "files": [ { "fileid": 1147801, "hash": "d2995179df79a971b6431ab913b18540", "hash_type": "MD5", "mtime": "2026-07-31 02:51:26", "mime_type": "application\/pdf", "datasetid": "document", "objectid": 325129, "filesize": 322494, "filename": "BAB III.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147801" } ], "security": "validuser", "eprintid": 32501, "main": "BAB III.pdf", "placement": 4, "docid": 325129, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325129", "pos": 4 }, { "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325131", "docid": 325131, "placement": 5, "main": "BAB IV.pdf", "pos": 5, "formatdesc": "BAB IV", "language": "id", "content": "published", "mime_type": "application\/pdf", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147805", "filesize": 166217, "filename": "BAB IV.pdf", "mime_type": "application\/pdf", "datasetid": "document", "objectid": 325131, "hash_type": "MD5", "hash": "90bf5f89300f038e89a16a5572f97482", "mtime": "2026-07-31 02:51:28", "fileid": 1147805 } ], "eprintid": 32501, "security": "validuser", "format": "text", "rev_number": 2 }, { "docid": 325132, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325132", "placement": 6, "main": "BAB V.pdf", "pos": 6, "formatdesc": "BAB V", "content": "published", "language": "id", "security": "public", "eprintid": 32501, "mime_type": "application\/pdf", "files": [ { "mtime": "2026-07-31 02:51:31", "hash": "ccdf62238033b1af4522c309e7a2ca37", "hash_type": "MD5", "objectid": 325132, "mime_type": "application\/pdf", "datasetid": "document", "fileid": 1147807, "filename": "BAB V.pdf", "filesize": 87226, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147807" } ], "format": "text", "rev_number": 2 }, { "language": "id", "content": "published", "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN", "rev_number": 2, "format": "text", "files": [ { "fileid": 1147813, "datasetid": "document", "mime_type": "application\/pdf", "objectid": 325135, "hash_type": "MD5", "hash": "5b1d4412bba49011a8d7832c20f387fa", "mtime": "2026-07-31 02:51:35", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147813", "filesize": 522099, "filename": "Daftar Pustaka dan Lampiran.pdf" } ], "mime_type": "application\/pdf", "eprintid": 32501, "security": "validuser", "main": "Daftar Pustaka dan Lampiran.pdf", "placement": 7, "docid": 325135, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325135", "pos": 7 } ], "lastmod": "2026-07-31 02:56:10", "datestamp": "2026-07-31 02:56:10", "institution": "Universitas AMIKOM Yogyakarta", "abstract": "Sekar Art.co merupakan jenis bisnis kreatif di sektor\/bidang fashion dengan\r\npotensi pasar yang besar, terutama menargetkan segmen remaja hingga dewasa.\r\nYang menjadi pembeda dari bisnis aksesoris ini adalah mempunyai nilai lebih\r\nmenerima custom aksesoris mulai dari design\/model, warna, bahan, hingga ukuran\r\naksesoris. Strategi pengembangan ini berdasarkan pada permasalahan konsumen\r\nSekar Art.co yang diidentifikasi melalui riset permasalahan konsumen dari\r\nkualifikasi produksi, diantaranya; jumlah barang kurang dan tidak sesuai\r\npermintaan\/request pesanan konsumen, ukuran pesanan custom terlalu kecil, hasil\r\ntidak sesuai dengan permintaan konsumen. Selanjutnya, kualifikasi kualitas yaitu\r\naksesoris mudah putus karena pemasangan pengait pada aksesoris seperti gelang\r\nkurang pas sehingga mudah terlepas. Kemudian, kualifikasi layanan yang kurang\r\nfast respon dan pengiriman mengulur waktu. \r\nRiset atau penelitian ini bertujuan memahami cara pengembangan dan\r\npemasaran bisnis Sekar Art.co supaya dapat berkompetisi secara efektif di pasar\r\nyang selalu berubah dengan menggunakan pendekatan penelitian melalui strategi\r\nanalisis SWOT (Strengths, Weaknesses, Opportunities, Threats) untuk\r\nmengidentifikasi aspek internal dan eksternal untuk mengetahui hal yang\r\nmemengaruhi operasional bisnis. Penelitian juga melakukan pendekatan dengan\r\nmetode BMC (Business Model Canvas) untuk mendeskripsikan atau memberikan\r\ngambaran jelas tentang tujuan bisnis. \r\nHasil riset menunjukkan bahwa Sekar Art.co mampu bersaing dengan pasar\r\ndalam memberikan layanan custom aksesoris sesuai permintaan konsumen dan\r\nlayanan antar pesanan, namun masih perlu dilakukan upaya terutama dalam\r\nkualifikasi kualitas produksi dan penguatan kualitas branding atau promosi\r\naksesoris melalui media sosial. Berdasar pada temuan di atas, dilakukan strategi\r\npengembangan bisnis untuk keberlanjutan Sekar Art.co dengan pendekatan strategi\r\nSWOT.", "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS\r\nSEKAR ART.CO", "metadata_visibility": "show", "dir": "disk0\/00\/03\/25\/01", "creators": [ { "name": { "family": "Maharani", "honourific": null, "lineage": null, "given": "Sekar Ayu" }, "nim": "21.92.0385" } ], "subjects": [ 4 ], "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "eprint_status": "archive", "department": "Fakultas Ekonomi & Sosial", "date": "2025-11-20", "type": "thesis", "status_changed": "2026-07-31 02:56:10", "ispublished": "pub", "rev_number": 13, "keywords": "Sekar Art.co, Aksesoris manik-manik, Permasalahan konsumen, Pengembangan bisnis, Dan strategi bisnis, Beaded accessories, Consumer issues, Business\r\ndevelopment, And business strategy.", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32501", "full_text_status": "restricted", "date_type": "published", "thesis_type": "bachelor" }