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      "abstract": "Wearlos.Project merupakan usaha mikro kecil dan menengah (UMKM) di sektor\r\nindustri kreatif yang menawarkan kaos bertema street wear dan desain abstrak dengan fokus\r\npada kualitas bahan dan estetika visual. Penelitian ini bertujuan mengembangkan strategi\r\nbisnis Wearlos.Project dengan menganalisis kondisi internal dan eksternal menggunakan\r\nmetode Analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) serta\r\nmemvisualisasikan rancangan strategi melalui Business Model Canvas (BMC). Data primer\r\ndikumpulkan menggunakan kuesioner daring (Google Form) yang melibatkan 50 responden\r\npada tahun 2025, kemudian dianalisis secara deskriptif untuk mengidentifikasi preferensi\r\nkonsumen, permasalahan layanan, serta potensi pasar. Hasil penelitian mengindikasikan\r\nbahwa Wearlos.Project memiliki keunggulan pada penggunaan bahan cotton combed 24s\r\ndan teknik sablon DTF yang diapresiasi konsumen, serta harga jual yang relatif sesuai\r\ndengan kualitas. Namun, masih ditemukan kelemahan berupa keterbatasan variasi desain,\r\nkapasitas produksi, dan kelemahan dalam branding serta informasi produk yang\r\nmemengaruhi ekspektasi konsumen. Berdasarkan pemetaan SWOT dan BMC dirumuskan\r\nrekomendasi strategis meliputi penguatan branding digital, kolaborasi dengan desainer dan\r\ninfluencer, peningkatan kapabilitas produksi melalui kemitraan konveksi, serta standardisasi\r\nquality control dan transparansi informasi produk. Implementasi strategi tersebut diharapkan\r\nmeningkatkan daya saing, stabilitas pendapatan, dan keberlanjutan usaha.",
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            "family": "Widyawati"
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