<mets:mets OBJID="eprint_32496" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-01T12:13:22Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32496_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS BLOOMY VEGGIE</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Mayra Putri</mods:namePart><mods:namePart type="family">Juliana</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan menganalisis permasalahan konsumen dalam membeli&#13;
sayuran serta merumuskan strategi pengembangan usaha Bloomy Veggie. Bloomy&#13;
Veggie merupakan usaha penyedia dan penjualan sayuran segar berkualitas dengan&#13;
sistem pemesanan dan layanan antar untuk memudahkan konsumen memperoleh&#13;
produk yang higienis dan lebih tahan lama. Metode penelitian menggunakan survei&#13;
kuesioner kepada konsumen, kemudian dianalisis menggunakan Business Model&#13;
Canvas (BMC) dan analisis SWOT. Hasil penelitian menunjukkan permasalahan&#13;
utama konsumen meliputi sayuran cepat layu, kualitas tidak konsisten, stok tidak&#13;
lengkap, keterbatasan waktu, dan jarak pembelian yang jauh. Berdasarkan temuan&#13;
ini, strategi pengembangan difokuskan pada sistem made to order, penyortiran&#13;
kualitas, optimalisasi layanan digital, serta pengantaran terjadwal. Implementasi&#13;
strategi ini telah menunjukkan perkembangan positif, antara lain peningkatan&#13;
kepuasan konsumen, pertumbuhan jumlah pelanggan tetap sebesar 25% dalam&#13;
enam bulan terakhir, dan efisiensi distribusi yang lebih baik melalui jadwal&#13;
pengantaran yang terstruktur.</mods:abstract><mods:classification authority="lcc">04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-23</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32496"><mets:rightsMD ID="rights_eprint_32496_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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