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      "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI BAURAN PEMASARAN 7P PADA USAHA\r\nJENANG DAN KRASIKAN ASLI MIRASA",
      "abstract": "Penelitian ini bertujuan untuk menganalisis penerapan strategi bauran \r\npemasaran 7P pada usaha Jenang dan Krasikan Asli Mirasa sebagai upaya \r\nmeningkatkan daya saing dan keberlanjutan usaha. Metode penelitian yang \r\ndigunakan adalah pendekatan deskriptif dengan pengumpulan data primer melalui \r\nkuesioner kepada 60 responden serta pengamatan terhadap testimoni konsumen. \r\nHasil penelitian menunjukkan bahwa permasalahan utama yang menjadi perhatian \r\nkonsumen meliputi konsistensi rasa dan tekstur, penggunaan bahan tanpa pengawet, \r\nkesesuaian harga dengan kualitas produk, serta kelengkapan informasi pada \r\nkemasan. Berdasarkan hasil analisis, strategi pemasaran 7P yang diterapkan \r\nmencakup produk berkualitas tanpa bahan pengawet, harga yang kompetitif, \r\ndistribusi berbasis pre-order dan digital, promosi melalui media sosial, pengelolaan \r\nusaha langsung oleh pemilik, proses produksi yang higienis dengan quality control, \r\nserta bukti fisik berupa kemasan berlabel lengkap dan konten digital. Penerapan \r\nstrategi tersebut dinilai mampu meningkatkan kepercayaan konsumen dan \r\nmemperkuat posisi usaha di tengah persaingan produk sejenis.",
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            "honourific": null,
            "lineage": null,
            "given": "Siva Aulia Sekar"
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            "lineage": null,
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