{ "lastmod": "2026-07-31 02:25:29", "datestamp": "2026-07-31 02:25:29", "contributors": [ { "name": { "honourific": null, "family": "Erlistyarini", "lineage": null, "given": "Yulinda" } } ], "thesis_name": "skripsi", "documents": [ { "content": "published", "language": "id", "formatdesc": "COVER-ABSTRAK", "format": "text", "rev_number": 2, "eprintid": 32494, "security": "public", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147638", "filename": "COVER.pdf", "filesize": 774108, "objectid": 325070, "mime_type": "application\/pdf", "datasetid": "document", "mtime": "2026-07-31 02:17:28", "hash": "b1dd86be05b9cca4a67214f14375e97c", "hash_type": "MD5", "fileid": 1147638 } ], "mime_type": "application\/pdf", "placement": 1, "main": "COVER.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325070", "docid": 325070, "pos": 1 }, { "eprintid": 32494, "security": "public", "files": [ { "filesize": 450195, "filename": "BAB I.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147640", "hash_type": "MD5", "hash": "7f3d8bbefc3eab329780e7cba0ef2a07", "mtime": "2026-07-31 02:17:31", "mime_type": "application\/pdf", "datasetid": "document", "objectid": 325071, "fileid": 1147640 } ], "mime_type": "application\/pdf", "rev_number": 2, "format": "text", "formatdesc": "BAB I", "content": "published", "language": "id", "pos": 2, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325071", "docid": 325071, "main": "BAB I.pdf", "placement": 2 }, { "formatdesc": "BAB II", "content": "published", "language": "id", "eprintid": 32494, "security": "validuser", "mime_type": "application\/pdf", "files": [ { "objectid": 325072, "mime_type": "application\/pdf", "datasetid": "document", "mtime": "2026-07-31 02:17:34", "hash": "ef5a5d841255210660971df90ebfafe3", "hash_type": "MD5", "fileid": 1147642, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147642", "filesize": 782464, "filename": "BAB II.pdf" } ], "format": "text", "rev_number": 2, "docid": 325072, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325072", "placement": 3, "main": "BAB II.pdf", "pos": 3 }, { "formatdesc": "BAB III", "language": "id", "content": "published", "mime_type": "application\/pdf", "files": [ { "filesize": 362360, "filename": "BAB III.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147644", "fileid": 1147644, "hash_type": "MD5", "hash": "406e701aeddc397e536bb2a9111f0e71", "mtime": "2026-07-31 02:17:37", "datasetid": "document", "mime_type": "application\/pdf", "objectid": 325073 } ], "eprintid": 32494, "security": "validuser", "format": "text", "rev_number": 2, "docid": 325073, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325073", "placement": 4, "main": "BAB III.pdf", "pos": 4 }, { "pos": 5, "placement": 5, "main": "BAB IV.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325074", "docid": 325074, "format": "text", "rev_number": 2, "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147647", "filesize": 884446, "filename": "BAB IV.pdf", "datasetid": "document", "mime_type": "application\/pdf", "objectid": 325074, "hash_type": "MD5", "hash": "20a92c3d6403e87d321abb0fc7c2bda6", "mtime": "2026-07-31 02:17:39", "fileid": 1147647 } ], "mime_type": "application\/pdf", "security": "validuser", "eprintid": 32494, "language": "id", "content": "published", "formatdesc": "BAB IV" }, { "formatdesc": "BAB V", "content": "published", "language": "id", "security": "public", "eprintid": 32494, "mime_type": "application\/pdf", "files": [ { "filename": "BAB V.pdf", "filesize": 102003, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147649", "mtime": "2026-07-31 02:17:42", "hash": "87ee320d1a80f44cf4a8d646bebb8b4b", "hash_type": "MD5", "objectid": 325075, "mime_type": "application\/pdf", "datasetid": "document", "fileid": 1147649 } ], "rev_number": 2, "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325075", "docid": 325075, "main": "BAB V.pdf", "placement": 6, "pos": 6 }, { "content": "published", "language": "id", "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN", "rev_number": 2, "format": "text", "security": "validuser", "eprintid": 32494, "mime_type": "application\/pdf", "files": [ { "mime_type": "application\/pdf", "datasetid": "document", "objectid": 325077, "hash": "0235bb4dd7946d3868bf45b753206e8b", "hash_type": "MD5", "mtime": "2026-07-31 02:17:50", "fileid": 1147654, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147654", "filename": "Daftar Pustaka dan Lampiran.pdf", "filesize": 745082 } ], "main": "Daftar Pustaka dan Lampiran.pdf", "placement": 8, "docid": 325077, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325077", "pos": 8 }, { "rev_number": 4, "format": "text", "security": "staffonly", "eprintid": 32494, "files": [ { "filename": "Publikasi.pdf", "filesize": 670277, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147658", "fileid": 1147658, "hash_type": "MD5", "hash": "c676af77ff779175446ea1bbb9f65a0a", "mtime": "2026-07-31 02:17:53", "datasetid": "document", "mime_type": "application\/pdf", "objectid": 325079 } ], "mime_type": "application\/pdf", "content": "published", "language": "id", "formatdesc": "PUBLIKASI", "pos": 9, "placement": 9, "main": "Publikasi.pdf", "docid": 325079, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/325079" } ], "userid": 12, "eprintid": 32494, "divisions": [ "ik" ], "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "eprint_status": "archive", "subjects": [ "300.300.302" ], "creators": [ { "name": { "family": "Haryuningrum", "honourific": null, "lineage": null, "given": "Tamara Theresia" }, "nim": "21.96.2337" } ], "abstract": "Media sosial TikTok saat ini menjadi salah satu platfrom yang banyak \r\ndimanfaatkan sebagai sarana promosi. Penelitian ini bertujuan untuk mengetahui\r\ndan menganalisis Media Sosial TikTok sebagai Media Promosi Di Bidang Kuliner\r\noleh akun TikTok @fenysyrr dengan menggunakan indikator Social Media\r\nMarketing (SMM) milik Gunelius yaitu ; Content Creation, Content Sharing, \r\nConnecting, dan Community Building. Penelitian ini menggunakan pendekatan \r\nkualitatif dengan metode deskripsi. Teknik pengumpulan data dilakukan melalui\r\nwawancara, observasi, dan dokumentasi. Informan pada penelitian ini terdiri dari\r\npemilik akun TikTok @fenysyrr, UMKM dan followers akun TikTok @fenysyrr.\r\nHasil penelitian menunjukkan bahwa akun TikTok @fenysyrr telah menerapkan\r\nkeempat indikator Social Media Marketing (SMM) dalam kegiatan promosi\r\nUMKM kuliner. Pada indikator Content Creation, akun @fenysyrr secara konsisten\r\nmemproduksi konten dengan menerapkan storytelling dan komunikasi visual yang\r\nmenarik. Pada indikator Content Sharing, akun @fenysyrr mampu\r\nmenyebarluaskan informasi kuliner secara efektif melalui konten promosi di media\r\nsosial TikTok. Pada indikator Connecting, akun @fenysyrr masih memerlukan\r\nperbaikan dalam menjaga konsistensi pencantuman fitur tag lokasi. Sementara itu\r\npada indikator Community Building, akun @fenysyrr berhasil membangun audiens\r\nyang aktif, loyal, dan memiliki ketertarikan terhadap UMKM kuliner yang\r\ndipromosikan. Berdasarkan hasil penelitian ini, dapat disimpulkan bahwa media\r\nsosial TikTok oleh akun @fenysyrr sebagai media promosi UMKM kuliner telah\r\nberjalan secara efektif dan sesuai dengan indikator Social Media Marketing (SMM)\r\nmilik Gunelius.", "title": "MEDIA SOSIAL TIKTOK SEBAGAI MEDIA PROMOSI DI \r\nBIDANG KULINER \r\n(STUDI AKUN TIKTOK @FENYSYRR)", "dir": "disk0\/00\/03\/24\/94", "metadata_visibility": "show", "institution": "Universitas AMIKOM Yogyakarta", "rev_number": 16, "status_changed": "2026-07-31 02:25:29", "ispublished": "pub", "type": "thesis", "date": "2026-02-18", "department": "Fakultas Ekonomi & Sosial", "thesis_type": "bachelor", "date_type": "published", "full_text_status": "restricted", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32494", "keywords": "Media Sosial, TikTok, Social Media Marketing, UMKM, Kuliner, Social Media, Culinary." }