<mets:mets OBJID="eprint_32493" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-01T11:01:04Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32493_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - BUSINESS PLAN} TRATEGI PENGEMBANGAN PADA BISNIS DIMSUM ANINDITA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Intan Anindita</mods:namePart><mods:namePart type="family">Nurbaiti</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk merumuskan strategi pengembangan bisnis pada usaha Dimsum&#13;
Anindita guna meningkatkan daya saing dan keberlanjutan usaha. Secara khusus, penelitian ini&#13;
bertujuan untuk menganalisis kondisi internal dan eksternal usaha Dimsum Anindita melalui&#13;
pendekatan analisis SWOT serta menyusun rancangan pengembangan model bisnis menggunakan&#13;
Business Model Canvas (BMC).&#13;
Penelitian ini dilakukan dengan cara pengumpulan data yang diperoleh dari hasil responden dan&#13;
observasi, penelitian ini diharapkan mampu mengidentifikasi kekuatan, kelemahan, peluang, dan&#13;
ancaman yang dihadapi oleh Dimsum Anindita. &#13;
Hasil penelitian menunjukkan bahwa Dimsum Anindita memiliki potensi pengembangan usaha&#13;
berdasarkan analisis BMC dan SWOT. Kekuatan utama terletak pada kualitas produk, harga&#13;
terjangkau, dan lokasi strategis, dengan kelemahan pada promosi digital, kapasitas, dan kemasan.&#13;
Peluang pasar cukup besar meskipun persaingan tinggi. Strategi yang disarankan meliputi&#13;
peningkatan promosi, inovasi produk, serta menjaga harga kompetitif guna meningkatkan daya saing&#13;
dan keberlanjutan usaha.</mods:abstract><mods:classification authority="lcc">04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-23</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32493"><mets:rightsMD ID="rights_eprint_32493_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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