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      "keywords": "Analisis SWOT, Strategi Pengembangan, Business Model Canvas, SWOT Analysis, Development Strategy.",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32493",
      "full_text_status": "restricted",
      "date_type": "published",
      "thesis_type": "bachelor",
      "date": "2026-02-23",
      "department": "Fakultas Ekonomi & Sosial",
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      "institution": "Universitas AMIKOM Yogyakarta",
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      "abstract": "Penelitian ini bertujuan untuk merumuskan strategi pengembangan bisnis pada usaha Dimsum\r\nAnindita guna meningkatkan daya saing dan keberlanjutan usaha. Secara khusus, penelitian ini\r\nbertujuan untuk menganalisis kondisi internal dan eksternal usaha Dimsum Anindita melalui\r\npendekatan analisis SWOT serta menyusun rancangan pengembangan model bisnis menggunakan\r\nBusiness Model Canvas (BMC).\r\nPenelitian ini dilakukan dengan cara pengumpulan data yang diperoleh dari hasil responden dan\r\nobservasi, penelitian ini diharapkan mampu mengidentifikasi kekuatan, kelemahan, peluang, dan\r\nancaman yang dihadapi oleh Dimsum Anindita. \r\nHasil penelitian menunjukkan bahwa Dimsum Anindita memiliki potensi pengembangan usaha\r\nberdasarkan analisis BMC dan SWOT. Kekuatan utama terletak pada kualitas produk, harga\r\nterjangkau, dan lokasi strategis, dengan kelemahan pada promosi digital, kapasitas, dan kemasan.\r\nPeluang pasar cukup besar meskipun persaingan tinggi. Strategi yang disarankan meliputi\r\npeningkatan promosi, inovasi produk, serta menjaga harga kompetitif guna meningkatkan daya saing\r\ndan keberlanjutan usaha.",
      "title": "{JALUR NON REGULER - BUSINESS PLAN} TRATEGI PENGEMBANGAN PADA BISNIS DIMSUM ANINDITA",
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            "given": "Intan Anindita",
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            "family": "Widyawati",
            "honourific": null,
            "lineage": null,
            "given": "Rahma"
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