EPrints Universitas Amikom Yogyakarta{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS AHSECOAlvain WahyuTsaniauthorAhseco merupakan usaha rintisan di bidang pengolahan dan penjualan buah potong segar yang menghadapi permasalahan konsumen terkait higienitas, variasi produk, kemasan, dan harga, sehingga memengaruhi kepercayaan serta minat beli. Penelitian ini bertujuan merumuskan strategi pengembangan bisnis Ahseco guna meningkatkan daya saing. Metode penelitian dilakukan melalui observasi, wawancara, dan kuesioner pada responden usia 15–54 tahun di wilayah Sleman, Yogyakarta. Analisis data menggunakan metode SWOT dan Business Model Canvas. Hasil penelitian menunjukkan bahwa peningkatan kualitas dan higienitas, kemasan food grade, harga terjangkau, serta inovasi produk menjadi strategi utama pengembangan usaha.04 Kewirausahaan2026-01-23Universitas AMIKOM Yogyakarta;Fakultas Ekonomi & SosialThesis

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