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      "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS AHSECO",
      "abstract": "Ahseco merupakan usaha rintisan di bidang pengolahan dan penjualan buah potong segar\r\nyang menghadapi permasalahan konsumen terkait higienitas, variasi produk, kemasan, dan\r\nharga, sehingga memengaruhi kepercayaan serta minat beli. Penelitian ini bertujuan\r\nmerumuskan strategi pengembangan bisnis Ahseco guna meningkatkan daya saing. Metode\r\npenelitian dilakukan melalui observasi, wawancara, dan kuesioner pada responden usia 15–54\r\ntahun di wilayah Sleman, Yogyakarta. Analisis data menggunakan metode SWOT dan\r\nBusiness Model Canvas. Hasil penelitian menunjukkan bahwa peningkatan kualitas dan\r\nhigienitas, kemasan food grade, harga terjangkau, serta inovasi produk menjadi strategi utama\r\npengembangan usaha.",
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      "keywords": "Strategi Pengembangan Bisnis, Buah Potong, AHSECO, SWOT, Business\r\nModel Canvas, Business Development Strategy, Fresh Cut Fruit."
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