<mets:mets OBJID="eprint_32488" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-08-01T11:02:01Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32488_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS NIANORE</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Gustiano Aditya</mods:namePart><mods:namePart type="family">Gunawan</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini menganalisis strategi pengembangan bisnis pada usaha kuliner Nianore, &#13;
Nianore berfokus pada produk cheesecake rendah gula dengan konsep lebih sehat. Penelitian&#13;
ini menggunakan pendekatan analisis SWOT, Business Model Canvas (BMC), analisis pasar,&#13;
dan proyeksi laporan keuangan untuk menggambarkan kondisi internal.&#13;
Hasil penelitian menunjukkan bahwa Nianore memiliki keunggulan pada kualitas rasa&#13;
yang seimbang, harga yang relatif terjangkau, dan kemasan yang modern dan sehat. Namun,&#13;
analisis juga mengungkap keterbatasan kapasitas produksi dan pengelolaan operasional&#13;
sebagai faktor pembatas pertumbuhan usaha. Hasil analisis SWOT dan BMC menghasilkan&#13;
strategi pengembangan berupa penguatan positioning sebagai dessert sehat, pemanfaatan&#13;
pemasaran digital, serta penyesuaian operasional dan perencanaan keuangan dengan skala&#13;
usaha dan pola permintaan musiman. Proyeksi laporan keuangan menunjukkan tren&#13;
pertumbuhan pendapatan yang realistis dan berkelanjutan, sehingga usaha Nianore dinilai&#13;
layak untuk dikembangkan secara bertahap dengan risiko keuangan yang terkendali.</mods:abstract><mods:classification authority="lcc">04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-20</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32488"><mets:rightsMD ID="rights_eprint_32488_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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