{
      "abstract": "Penelitian ini menganalisis strategi promosi yang dilakukan oleh jrnycoffeeandrecords melalui\r\nmedia sosial Instagram. Perkembangan komunikasi pemasaran digital menjadikan media sosial\r\nsebagai alternatif utama untuk meningkatkan efektivitas pemasaran. Saat ini, banyak pebisnis\r\nmenggunakan internet sebagai platform utama dalam menyampaikan informasi kepada konsumen.\r\nDalam merancang strategi promosi, perusahaan perlu memiliki konsep promosi yang kuat sebagai\r\npondasi untuk mencapai tujuan bisnisnya. Penelitian ini menggunakan bauran promosi yang\r\nmeliputi periklanan, penjualan personal, publisitas, promosi penjualan, dan pemasaran langsung \r\nsebagai dasar pembahasan. Instagram dipilih sebagai media promosi karena mampu menampilkan \r\nkonten visual berupa foto dan video yang menarik, sehingga menjadi sarana efektif bagi\r\njrnycoffeeandrecords untuk menjangkau konsumen. Tujuan penelitian ini adalah untuk\r\nmengetahui strategi promosi melalui akun Instagram @jrnycoffeeandrecords. Metode penelitian\r\nyang digunakan adalah kualitatif dengan teknik pengumpulan data berupa observasi, wawancara,\r\ndan dokumentasi. Hasil penelitian menunjukkan bahwa strategi promosi organik yang diterapkan\r\nmeliputi periklanan melalui testimoni pelanggan, penjualan personal dengan meningkatkan\r\ninteraksi langsung bersama konsumen, publisitas melalui relasi dengan media, promosi penjualan\r\nberupa penawaran produk gratis, dan pemasaran langsung yang menjaga hubungan jangka panjang\r\ndengan pelanggan.",
      "divisions": [
        "ik"
      ],
      "dir": "disk0\/00\/03\/24\/85",
      "keywords": "Strategi Promosi, Media Sosial, Instagram, coffeeshop, musik,Promotional Strategy, Social Media, Instagram, coffeeshop, music.",
      "metadata_visibility": "show",
      "thesis_type": "bachelor",
      "status_changed": "2026-07-30 06:48:38",
      "institution": "Universitas AMIKOM Yogyakarta",
      "title": "STRATEGI PROMOSI MEDIA SOSIAL INSTAGRAM @JRNYCOFFEEANDRECORDS\r\nDALAM MENJABARKAN MUSIK SEBAGAI IDENTITAS",
      "lastmod": "2026-07-30 06:48:38",
      "eprintid": 32485,
      "date_type": "published",
      "userid": 12,
      "creators": [
        {
          "name": {
            "given": "Herbagas Bagus",
            "family": "Taruna",
            "honourific": null,
            "lineage": null
          },
          "nim": "20.96.1768"
        }
      ],
      "eprint_status": "archive",
      "subjects": [
        "300.300.302"
      ],
      "datestamp": "2026-07-30 06:48:38",
      "documents": [
          {
            "language": "id",
            "eprintid": 32485,
            "main": "COVER.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324989",
            "format": "text",
            "docid": 324989,
            "formatdesc": "COVER-ABSTRAK",
            "placement": 1,
            "pos": 1,
            "content": "published",
            "files": [
                {
                  "filename": "COVER.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147405",
                  "objectid": 324989,
                  "fileid": 1147405,
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-30 06:43:26",
                  "datasetid": "document",
                  "hash": "8db196ac1f66d705beb8b87ddd7c3c2e",
                  "hash_type": "MD5",
                  "filesize": 1430428
                }
            ],
            "security": "public",
            "mime_type": "application\/pdf",
            "rev_number": 2
          },
          {
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324990",
            "eprintid": 32485,
            "main": "BAB I.pdf",
            "language": "id",
            "placement": 2,
            "pos": 2,
            "docid": 324990,
            "formatdesc": "BAB I",
            "mime_type": "application\/pdf",
            "files": [
                {
                  "datasetid": "document",
                  "mtime": "2026-07-30 06:43:29",
                  "mime_type": "application\/pdf",
                  "hash_type": "MD5",
                  "filesize": 505847,
                  "hash": "0d62f848eb85cb095deda5dd9e08d1c7",
                  "filename": "BAB I.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147407",
                  "objectid": 324990,
                  "fileid": 1147407
                }
            ],
            "security": "public",
            "content": "published",
            "rev_number": 2
          },
          {
            "main": "BAB II.pdf",
            "eprintid": 32485,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324991",
            "format": "text",
            "language": "id",
            "formatdesc": "BAB II",
            "docid": 324991,
            "pos": 3,
            "placement": 3,
            "files": [
                {
                  "hash": "5ff94325cbc68e22f9224ef4ae716f28",
                  "hash_type": "MD5",
                  "filesize": 506735,
                  "mtime": "2026-07-30 06:43:34",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "objectid": 324991,
                  "fileid": 1147409,
                  "filename": "BAB II.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147409"
                }
            ],
            "security": "validuser",
            "mime_type": "application\/pdf",
            "content": "published",
            "rev_number": 2
          },
          {
            "content": "published",
            "mime_type": "application\/pdf",
            "security": "validuser",
            "files": [
                {
                  "hash_type": "MD5",
                  "filesize": 229849,
                  "hash": "c5b8130312361bff11e6844377d65735",
                  "datasetid": "document",
                  "mtime": "2026-07-30 06:43:37",
                  "mime_type": "application\/pdf",
                  "objectid": 324992,
                  "fileid": 1147411,
                  "filename": "BAB III.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147411"
                }
            ],
            "rev_number": 2,
            "language": "id",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324992",
            "main": "BAB III.pdf",
            "eprintid": 32485,
            "pos": 4,
            "placement": 4,
            "formatdesc": "BAB III",
            "docid": 324992
          },
          {
            "language": "id",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324993",
            "format": "text",
            "eprintid": 32485,
            "main": "BAB IV.pdf",
            "placement": 5,
            "pos": 5,
            "docid": 324993,
            "formatdesc": "BAB IV",
            "content": "published",
            "mime_type": "application\/pdf",
            "files": [
                {
                  "hash": "6ee21d360ed5e87edb2f1edddda0ff65",
                  "filesize": 1495852,
                  "hash_type": "MD5",
                  "mtime": "2026-07-30 06:43:40",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "fileid": 1147413,
                  "objectid": 324993,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147413",
                  "filename": "BAB IV.pdf"
                }
            ],
            "security": "validuser",
            "rev_number": 2
          },
          {
            "placement": 7,
            "pos": 6,
            "docid": 324994,
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "language": "id",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324994",
            "format": "text",
            "eprintid": 32485,
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "rev_number": 3,
            "content": "published",
            "mime_type": "application\/pdf",
            "security": "validuser",
            "files": [
                {
                  "hash_type": "MD5",
                  "filesize": 525762,
                  "hash": "0ffb8ba4274bc523e8639e52709f2279",
                  "datasetid": "document",
                  "mtime": "2026-07-30 06:43:43",
                  "mime_type": "application\/pdf",
                  "objectid": 324994,
                  "fileid": 1147415,
                  "filename": "Daftar Pustaka dan Lampiran.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147415"
                }
            ]
          },
          {
            "rev_number": 3,
            "files": [
                {
                  "datasetid": "document",
                  "mtime": "2026-07-30 06:43:46",
                  "mime_type": "application\/pdf",
                  "hash_type": "MD5",
                  "filesize": 820632,
                  "hash": "06aab5de2be7a5a36e04fb375f3ae480",
                  "filename": "Publikasi.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147417",
                  "objectid": 324995,
                  "fileid": 1147417
                }
            ],
            "security": "staffonly",
            "mime_type": "application\/pdf",
            "content": "published",
            "docid": 324995,
            "formatdesc": "PUBLIKASI",
            "pos": 7,
            "placement": 8,
            "eprintid": 32485,
            "main": "Publikasi.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324995",
            "format": "text",
            "language": "id"
          },
          {
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324996",
            "format": "text",
            "eprintid": 32485,
            "main": "BAB V.pdf",
            "language": "id",
            "pos": 8,
            "placement": 6,
            "formatdesc": "BAB V",
            "docid": 324996,
            "mime_type": "application\/pdf",
            "security": "public",
            "files": [
                {
                  "filesize": 155141,
                  "hash_type": "MD5",
                  "hash": "c58d778a1155a5891c602f5c713fc4e2",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-30 06:43:52",
                  "fileid": 1147419,
                  "objectid": 324996,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147419",
                  "filename": "BAB V.pdf"
                }
            ],
            "content": "published",
            "rev_number": 3
          }
      ],
      "ispublished": "pub",
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "full_text_status": "restricted",
      "rev_number": 15,
      "thesis_name": "skripsi",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32485",
      "type": "thesis",
      "contributors": [
        {
          "name": {
            "given": "Wajar",
            "lineage": null,
            "honourific": null,
            "family": "Bimantoro"
          }
        }
      ],
      "department": "Fakultas Ekonomi & Sosial",
      "date": "2026-02-18"
    }