{
      "keywords": "Strategi  pengembangan, Parfum  lokal,  Analisis  SWOT,\r\nPemasaran digital, UMKM, Business  development  strategy,  Local  perfume,  SWOT  analysis,\r\n Digital marketing, MSMEs",
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      "abstract": "Penelitian  ini  berjudul  “Strategi  Pengembangan  Bisnis  Parfum  Skandal\r\n VemOz”  yang  dilatarbelakangi  oleh  meningkatnya  persaingan  industri  parfum\r\n lokal  serta  perubahan  perilaku  konsumen,  khususnya  di  kalangan  generasi  muda\r\n yang  menjadikan  parfum  sebagai  bagian  dari  gaya  hidup.  Permasalahan  utama\r\n yang  dihadapi  Skandal  VemOz  adalah  bagaimana  mempertahankan  daya  saing\r\n produk  di  tengah  banyaknya  merek  parfum  dengan  karakteristik  serupa.  Dampak\r\n dari  permasalahan  ini  berpotensi  menurunkan  minat  beli  konsumen  serta\r\n menghambat  perluasan  pasar  jika  tidak  diatasi  dengan  strategi  pengembangan\r\n bisnis yang tepat.\r\n Metode  penelitian  yang  digunakan  adalah  analisis  deskriptif  kualitatif\r\n dengan  pendekatan  internal  dan  eksternal  melalui  analisis  SWOT  (Strengths,\r\n Weaknesses, \r\n Opportunities, \r\n Threats). \r\n Metode \r\n ini \r\n digunakan \r\n untuk \r\n mengidentifikasi  kekuatan,  kelemahan,  peluang,  dan  ancaman  yang  dimiliki  oleh\r\n bisnis  Parfum  Skandal  VemOz.  Data  diperoleh  melalui  observasi,  wawancara,  dan\r\n studi  literatur  yang  relevan,  kemudian  dianalisis  untuk  merumuskan  strategi\r\n pengembangan  bisnis  yang  sesuai  dengan  kondisi  perusahaan  dan  lingkungan\r\n pasar.\r\n Hasil  penelitian  menunjukkan  bahwa  Skandal  VemOz  memiliki  potensi\r\n besar  untuk  berkembang  di  pasar  lokal  dengan  memanfaatkan  kekuatan  berupa\r\n kualitas  aroma,  harga  terjangkau,  dan  karakter  produk  yang  elegan.  Strategi\r\n pengembangan  yang  direkomendasikan  meliputi  inovasi  aroma  dan  kemasan,\r\n optimalisasi  pemasaran  digital,  serta  penguatan  identitas  merek.  Hasil  penelitian\r\n ini  diharapkan  dapat  dimanfaatkan  oleh  pelaku  usaha  parfum  lokal,  khususnya\r\n UMKM,  sebagai  referensi  dalam  merancang  strategi  pengembangan  bisnis  yang\r\n berkelanjutan.",
      "dir": "disk0\/00\/03\/24\/81",
      "status_changed": "2026-07-30 04:07:03",
      "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS\r\n PARFUM SKANDAL VEMOZ",
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