<mets:mets OBJID="eprint_32476" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T17:27:40Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32476_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>[JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN REED DIFFUSER CNL SCENT DI SLEMAN, YOGYAKARTA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Ahmad</mods:namePart><mods:namePart type="family">Naufal</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis dan mengembangkan model &#13;
bisnis, serta bertujuan untuk menyusun rencana bisnis yang komprehensif pada usaha&#13;
CNL Scent. CNL Scent merupakan sebuah usaha dalam bidang home fragrance yang&#13;
menyediakan produk reed diffuser dengan fokus pada story telling dan aroma khas&#13;
budaya. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan&#13;
analisis SWOT.&#13;
Penelitian ini dilakukan dengan cara mengumpulkan data dari hasil survei&#13;
konsumen dan observasi guna mengevaluasi kekuatan, kelemahan, peluang, dan&#13;
ancaman yang dihadapi oleh usaha CNL Scent. Dengan memanfaatkan kekuatan&#13;
internal dan eksternal, serta menganalisis kelemahan dan ancaman pada usaha CNL&#13;
Scent dari hasil penelitian dapat memberikan panduan yang cukup efektif dan efisien&#13;
untuk pertumbuhan dan keberlanjutan usaha.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-27</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32476"><mets:rightsMD ID="rights_eprint_32476_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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