<mets:mets OBJID="eprint_32474" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T17:27:51Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32474_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN PADA USAHA BAKSO SOSOHOKKI</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Lidya</mods:namePart><mods:namePart type="family">Lidya</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini berfokus pada usaha Bakso Sosohokki yang merupakan usaha&#13;
mikro yang  memproduksi bakso berbahan utama daging ayam. Tujuannya untuk&#13;
mengembangkan model bisnis dan menyusun strategi pengembangan bisnis agar&#13;
dapat bersaing di pasar. Hasil survei menunjukkan bahwa tantangan utama Bakso&#13;
Sosohokki, yang juga dialami oleh pesaing, meliputi aspek daging yang kurang&#13;
berasa, pelayanan, dan harga. Strategi yang dirumuskan mencakup kerangka&#13;
pemasaran 7P, dengan sistem pemesanan PO, manajemen Sumber Daya Manusia&#13;
(SDM) yang mandiri, serta strategi keuangan yang efisien tanpa menggunakan&#13;
pinjaman eksternal. Berdasarkan analisis SWOT, telah ditetapkan rencana strategis&#13;
jangka pendek (tiga tahun) yang berfokus pada perluasan distribusi, optimasi media&#13;
sosial, dan inovasi produk yang adaptif terhadap tren pasar terkini.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-06</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32474"><mets:rightsMD ID="rights_eprint_32474_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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