{
      "creators": [
        {
          "name": {
            "given": "Elrey Tristan Oscar Febriano",
            "lineage": null,
            "honourific": null,
            "family": "Rajagukguk"
          },
          "nim": "19.96.1301"
        }
      ],
      "userid": 12,
      "date_type": "published",
      "eprintid": 32469,
      "lastmod": "2026-07-30 03:15:11",
      "title": "PEMANFAATAN MEDIA SOSIAL INSTAGRAM SEBAGAI PLATFORM\r\nPROMOSI PT. LAN",
      "institution": "Universitas AMIKOM Yogyakarta",
      "status_changed": "2026-07-30 03:15:11",
      "metadata_visibility": "show",
      "thesis_type": "bachelor",
      "keywords": "Instagram, komunikasi digital, media sosial, pertanian milenial,\r\npromosi pertanian, agricultural promotion, digital communication, Instagram, millennial\r\nagriculture, social media.",
      "abstract": "Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial Instagram\r\nsebagai platform promosi dan edukasi pertanian dalam membangun ketertarikan\r\ngenerasi muda terhadap sektor pertanian milenial di PT. Lentera Agropedia\r\nNusantara, Yogyakarta. Latar belakang penelitian ini didasari oleh menurunnya\r\nminat generasi muda terhadap sektor pertanian, yang menuntut pendekatan\r\nkomunikasi digital yang adaptif, visual, dan partisipatif. Penelitian ini\r\nmenggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan\r\nmelalui wawancara mendalam, observasi terhadap akun Instagram\r\n@lenteraagropedia, serta dokumentasi digital. Analisis data dilakukan dengan\r\nmodel interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data,\r\ndan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa PT. Lentera\r\nAgropedia Nusantara memanfaatkan Instagram secara strategis melalui penyajian\r\nkonten visual edukatif, narasi storytelling, serta pemanfaatan fitur interaktif seperti\r\nReels, Stories, dan Instagram Live. Praktik komunikasi digital tersebut\r\nmencerminkan penerapan The Circular Model of Social Media Engagement yang\r\nmeliputi tahapan share, optimize, manage, dan engage. Strategi ini tidak hanya\r\nmeningkatkan keterlibatan audiens secara digital, tetapi juga mendorong partisipasi\r\nnyata generasi muda dalam aktivitas pelatihan dan praktik pertanian. Temuan\r\npenelitian menegaskan bahwa Instagram berperan penting dalam membangun citra\r\npertanian yang modern, relevan, dan menarik, serta berkontribusi dalam upaya\r\nregenerasi petani di era digital.",
      "divisions": [
        "ik"
      ],
      "dir": "disk0\/00\/03\/24\/69",
      "date": "2025-11-10",
      "department": "Fakultas Ekonomi & Sosial",
      "contributors": [
        {
          "name": {
            "given": "Riski",
            "lineage": null,
            "honourific": null,
            "family": "Damastuti"
          }
        }
      ],
      "type": "thesis",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32469",
      "thesis_name": "skripsi",
      "rev_number": 14,
      "full_text_status": "restricted",
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "ispublished": "pub",
      "documents": [
          {
            "files": [
                {
                  "fileid": 1147036,
                  "objectid": 324861,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147036",
                  "filename": "COVER.pdf",
                  "filesize": 1444961,
                  "hash_type": "MD5",
                  "hash": "6897c90ddc48e28b348569d3a1ff94de",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-30 02:51:06"
                }
            ],
            "security": "public",
            "mime_type": "application\/pdf",
            "content": "published",
            "rev_number": 2,
            "main": "COVER.pdf",
            "eprintid": 32469,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324861",
            "format": "text",
            "language": "id",
            "formatdesc": "COVER-ABSTRAK",
            "docid": 324861,
            "placement": 1,
            "pos": 1
          },
          {
            "rev_number": 2,
            "mime_type": "application\/pdf",
            "security": "public",
            "files": [
                {
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-30 02:51:11",
                  "datasetid": "document",
                  "hash": "b051c6ae4c4cd5c026c3b33e3752b686",
                  "filesize": 443478,
                  "hash_type": "MD5",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147040",
                  "filename": "BAB I.pdf",
                  "fileid": 1147040,
                  "objectid": 324863
                }
            ],
            "content": "published",
            "placement": 2,
            "pos": 2,
            "docid": 324863,
            "formatdesc": "BAB I",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324863",
            "eprintid": 32469,
            "main": "BAB I.pdf",
            "language": "id"
          },
          {
            "rev_number": 2,
            "content": "published",
            "mime_type": "application\/pdf",
            "security": "validuser",
            "files": [
                {
                  "objectid": 324864,
                  "fileid": 1147042,
                  "filename": "BAB II.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147042",
                  "hash_type": "MD5",
                  "filesize": 977896,
                  "hash": "154ff8ba7425427e56e4a4de7adbb0fb",
                  "datasetid": "document",
                  "mtime": "2026-07-30 02:51:14",
                  "mime_type": "application\/pdf"
                }
            ],
            "placement": 3,
            "pos": 3,
            "docid": 324864,
            "formatdesc": "BAB II",
            "language": "id",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324864",
            "main": "BAB II.pdf",
            "eprintid": 32469
          },
          {
            "eprintid": 32469,
            "main": "BAB III.pdf",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324866",
            "language": "id",
            "docid": 324866,
            "formatdesc": "BAB III",
            "pos": 4,
            "placement": 4,
            "files": [
                {
                  "mtime": "2026-07-30 02:51:16",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "6d238a75a406c0e5a5fb6eb06007ba36",
                  "filesize": 445089,
                  "hash_type": "MD5",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147046",
                  "filename": "BAB III.pdf",
                  "fileid": 1147046,
                  "objectid": 324866
                }
            ],
            "security": "validuser",
            "mime_type": "application\/pdf",
            "content": "published",
            "rev_number": 2
          },
          {
            "mime_type": "application\/pdf",
            "files": [
                {
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-30 02:51:19",
                  "datasetid": "document",
                  "hash": "76154a80c74c18752b4052b4f22425b1",
                  "hash_type": "MD5",
                  "filesize": 1307800,
                  "filename": "BAB IV.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147048",
                  "objectid": 324867,
                  "fileid": 1147048
                }
            ],
            "security": "validuser",
            "content": "published",
            "rev_number": 2,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324867",
            "format": "text",
            "main": "BAB IV.pdf",
            "eprintid": 32469,
            "language": "id",
            "pos": 5,
            "placement": 5,
            "formatdesc": "BAB IV",
            "docid": 324867
          },
          {
            "content": "published",
            "files": [
                {
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147050",
                  "filename": "BAB V.pdf",
                  "fileid": 1147050,
                  "objectid": 324868,
                  "mtime": "2026-07-30 02:51:23",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "87551290284774e43a136b9534d980a8",
                  "filesize": 214259,
                  "hash_type": "MD5"
                }
            ],
            "security": "public",
            "mime_type": "application\/pdf",
            "rev_number": 2,
            "language": "id",
            "eprintid": 32469,
            "main": "BAB V.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324868",
            "format": "text",
            "formatdesc": "BAB V",
            "docid": 324868,
            "pos": 6,
            "placement": 6
          },
          {
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "eprintid": 32469,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324869",
            "format": "text",
            "language": "id",
            "docid": 324869,
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "pos": 7,
            "placement": 7,
            "files": [
                {
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147052",
                  "filename": "Daftar Pustaka dan Lampiran.pdf",
                  "fileid": 1147052,
                  "objectid": 324869,
                  "mtime": "2026-07-30 02:51:26",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "805e8ba1116f485441ebe16cf939c63b",
                  "filesize": 1437426,
                  "hash_type": "MD5"
                }
            ],
            "security": "validuser",
            "mime_type": "application\/pdf",
            "content": "published",
            "rev_number": 2
          },
          {
            "eprintid": 32469,
            "main": "Publikasi.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324870",
            "format": "text",
            "language": "id",
            "docid": 324870,
            "formatdesc": "PUBLIKASI",
            "pos": 8,
            "placement": 8,
            "files": [
                {
                  "hash_type": "MD5",
                  "filesize": 580844,
                  "hash": "27369c66e6decbbdcf39a0dc7aa808bc",
                  "datasetid": "document",
                  "mtime": "2026-07-30 02:51:28",
                  "mime_type": "application\/pdf",
                  "objectid": 324870,
                  "fileid": 1147054,
                  "filename": "Publikasi.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1147054"
                }
            ],
            "security": "staffonly",
            "mime_type": "application\/pdf",
            "content": "published",
            "rev_number": 2
          }
      ],
      "datestamp": "2026-07-30 03:15:11",
      "subjects": [
        "300.300.302"
      ],
      "eprint_status": "archive"
    }