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"abstract": "Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi \r\npengembangan bisnis Risol Nusantara sebagai usaha makanan ringan berbasis inovasi\r\ncita rasa lokal. Latar belakang penelitian ini didasarkan pada meningkatnya tren\r\nkonsumsi camilan di Indonesia serta adanya permasalahan kualitas produk,\r\npelayanan, dan strategi pemasaran pada usaha risol di tingkat UMKM. Penelitian ini\r\nmenggunakan pendekatan business plan dengan analisis kelayakan usaha yang\r\nmeliputi aspek pasar dan pemasaran, operaiosnal, sumber daya manusia, keuangan,\r\nserta analisis SWOT.\r\n\r\n \r\nAnalisis ukuran pasar dilakukan menggunakan pendekatan Total Available \r\nMarket (TAM), Serviceable Available Market (SAM), dan Serviceable Obtainable\r\nMarket (SOM) untuk mengidentifikasi potensi padar secara bertahap dan realistis.\r\nModel bisnis dirancang menggunakan Business Model Canvas (BMC) guna\r\nmemetakan sembilan elemen utama bisnis secara terstruktur. Hasil analisis\r\nmenunjukkan bahwa Risol Nusantara memiliki peluang pasar yang potensional,\r\ndidukung oleh strategi diferensi produk melalui inovasi rasa, harga yang kompetitif,\r\nkemasan higienis, serta pemanfaatan saluran distribusi digital dan offline.\r\n\r\n \r\nDari aspek keuangan, pehtingan Break Event Point (BEP) dan proyeksi \r\nkeuangan menunjukkan bahwa usaha ini layak dijalankan dengan potensi\r\npertumbuhan yang berkelanjutan. Strategi pengembangan yang direkomendasikan\r\nmeliputi peningkatan variasi produk, pembukaan gerai offline, optimalisasi\r\npemasaran digital, serta penguatan kemitraan dengan UMKM lokal.\r\n\r\n \r\nDengan perencanaan strategis yang terstruktur dan pengelolaan operasional \r\nyang konsisten, Risol Nusantara berpotensi menjadi kuliner yang kompetitif dan\r\nberkelanjutan di industri makanan ringan Indonesia.", "divisions": [ "KWU" ], "keywords": "Strategi Pengembangan Bisnis, Business Plan, Business Model Canvas,\r\nTAM SAM SOM, UMKM, Makanan Ringan, Analisis SWOT, Kelayakan Usaha,\r\nBreak Event Point, Business Development Strategy, Snack Industry, SWOT Analysis, Business Feasibility.", "metadata_visibility": "show", "thesis_type": "bachelor", "status_changed": "2026-07-30 02:56:06", "institution": "Universitas AMIKOM Yogyakarta", "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PERKEMBANGAN BISNIS RISOL\r\nNUSANTARA", "lastmod": "2026-07-30 02:56:06", "eprintid": 32468, "date_type": "published", "userid": 12, "creators": [ { "nim": "19.92.0174", "name": { "given": "Hafiz Abdul", "family": "Khaliq", "honourific": null, "lineage": null } } ] }