<mets:mets OBJID="eprint_32465" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T17:27:56Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32465_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS AISUKA KERIPIK DI SLEMAN,&#13;
YOGYAKARTA</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Liyana Eka Fuadah</mods:namePart><mods:namePart type="family">Ghaisani</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Aisuka keripik merupakan usaha di bidang kuliner yang menjual makanan &#13;
ringan, khususnya berbagai macam jenis keripik seperti keripik kaca, keripik kulit&#13;
lumpia, dan keripik kentang dengan tujuan memberikan solusi untuk konsumen&#13;
yang menginginkan camilan keripik dengan cita rasa gurih, renyah, pedas dan&#13;
praktis dikonsumsi kapan saja. Penelitian ini bertujuan untuk merumuskan strategi&#13;
pengembangan bisnis Aisuka Keripik agar mampu bersaing di pasar yang semakin&#13;
kompetitif dan meningkatkan daya tarik produk. &#13;
Metode yang digunakan dalam penelitian ini adalah pendekatan business&#13;
plan dengan analisis SWOT. Data diperoleh melalui penyebaran kuesioner kepada&#13;
konsumen. Berdasarkan hasil survei terhadap konsumen ditemukan beberapa&#13;
kendala yang dihadapi oleh konsumen seperti inovasi rasa, kemasan produk, serta&#13;
promosi produk yang masih terbatas. Hasil penelitian menunjukkan bahwa strategi&#13;
pengembangan bisnis Aisuka Keripik dapat dilakukan dengan meningkatkan&#13;
variasi rasa yang inovatif, memperbaiki desain kemasan agar lebih menarik, serta&#13;
memperluas promosi melalui media sosial dan platform e-commerce.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-01-27</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32465"><mets:rightsMD ID="rights_eprint_32465_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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