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      "abstract": "Aisuka keripik merupakan usaha di bidang kuliner yang menjual makanan \r\nringan, khususnya berbagai macam jenis keripik seperti keripik kaca, keripik kulit\r\nlumpia, dan keripik kentang dengan tujuan memberikan solusi untuk konsumen\r\nyang menginginkan camilan keripik dengan cita rasa gurih, renyah, pedas dan\r\npraktis dikonsumsi kapan saja. Penelitian ini bertujuan untuk merumuskan strategi\r\npengembangan bisnis Aisuka Keripik agar mampu bersaing di pasar yang semakin\r\nkompetitif dan meningkatkan daya tarik produk. \r\nMetode yang digunakan dalam penelitian ini adalah pendekatan business\r\nplan dengan analisis SWOT. Data diperoleh melalui penyebaran kuesioner kepada\r\nkonsumen. Berdasarkan hasil survei terhadap konsumen ditemukan beberapa\r\nkendala yang dihadapi oleh konsumen seperti inovasi rasa, kemasan produk, serta\r\npromosi produk yang masih terbatas. Hasil penelitian menunjukkan bahwa strategi\r\npengembangan bisnis Aisuka Keripik dapat dilakukan dengan meningkatkan\r\nvariasi rasa yang inovatif, memperbaiki desain kemasan agar lebih menarik, serta\r\nmemperluas promosi melalui media sosial dan platform e-commerce.",
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      "eprintid": 32465,
      "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS AISUKA KERIPIK DI SLEMAN,\r\nYOGYAKARTA",
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