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LAMPIRAN", "placement": 7, "pos": 7, "language": "id", "eprintid": 32464, "main": "Daftar Pustaka dan Lampiran.pdf", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324830", "rev_number": 2, "content": "published", "security": "validuser", "files": [ { "filesize": 379157, "hash_type": "MD5", "hash": "6aa97684b8ebc1aacef5aea61161a9e7", "datasetid": "document", "mtime": "2026-07-30 02:26:05", "mime_type": "application\/pdf", "fileid": 1146942, "objectid": 324830, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146942", "filename": "Daftar Pustaka dan Lampiran.pdf" } ], "mime_type": "application\/pdf" }, { "language": "id", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324831", "main": "Publikasi.pdf", "eprintid": 32464, "pos": 8, "placement": 8, "formatdesc": "PUBLIKASI", "docid": 324831, "content": "published", "mime_type": "application\/pdf", "security": "staffonly", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146944", "filename": "Publikasi.pdf", "fileid": 1146944, "objectid": 324831, "datasetid": "document", "mtime": "2026-07-30 02:26:08", "mime_type": "application\/pdf", "filesize": 654266, "hash_type": "MD5", "hash": "e02925cb570d38db247ce481ef38f711" } ], "rev_number": 2 } ], "subjects": [ "300.330.338" ], "datestamp": "2026-07-30 02:31:15", "eprint_status": "archive", "rev_number": 14, "full_text_status": "restricted", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "ispublished": "pub", "type": "thesis", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32464", "thesis_name": "skripsi", "date": "2026-01-21", "department": "Fakultas Ekonomi & Sosial", "contributors": [ { "name": { "lineage": null, "honourific": null, "family": "Amrullah", "given": "Yusuf Amri" } } ], "metadata_visibility": "show", "thesis_type": "bachelor", "keywords": "Sambero Lure, Handmade, Lure, Analisis SWOT,\r\nBusiness Model Canvas, SWOT Analysis.", "abstract": "Penelitian ini bertujuan untuk merumuskan strategi pengembangan usaha \r\npada Sambero Lure, sebuah usaha handmade fishing lure yang berasal dari\r\nYogyakarta dan berfokus pada pembuatan umpan pancing berbahan kayu dengan\r\ndesain artistik yang meniru pergerakan serta visual ikan kecil tanpa menghilangkan\r\nfungsi utamanya sebagai umpan pancing. Penelitian ini menggunakan pendekatan\r\nmetode analisis SWOT sebagai alat untuk mengidentifikasi kondisi internal dan\r\neksternal bisnis dan Business Model Canvas (BMC) sebagai alat untuk\r\nmenganalisis bisnis.\r\nPengumpulan data dilakukan melalui observasi dan dokumentasi terhadap\r\nproses produksi, pemasaran, serta kondisi pasar. Hasil penelitian menunjukkan\r\nbahwa Sambero Lure memiliki potensi pengembangan yang signifikan melalui\r\npenguatan keunggulan kompetitif pada aspek desain handmade dan kualitas\r\nproduk, serta pemanfaatan peluang pasar komunitas pemancing di Yogyakarta.\r\nNamun demikian, penelitian ini juga mengidentifikasi sejumlah kelemahan dan\r\nancaman, seperti kapasitas produksi yang terbatas dan persaingan dengan merek\r\nlure lainnya. Berdasarkan hasil analisis tersebut, penelitian ini menghasilkan\r\nstrategi pengembangan yang dapat menjadi acuan dalam mendukung pertumbuhan\r\ndan keberlanjutan usaha Sambero Lure.", "dir": "disk0\/00\/03\/24\/64", "divisions": [ "KWU" ], "status_changed": "2026-07-30 02:31:15", "eprintid": 32464, "lastmod": "2026-07-30 02:31:15", "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN USAHA PADA BISNIS\r\nSAMBERO LURE DENGAN PENDEKATAN \r\nSTRATEGI SWOT DAN BUSINESS MODEL CANVAS", "institution": "Universitas AMIKOM Yogyakarta", "creators": [ { "name": { "lineage": null, "honourific": null, "family": "Karima", "given": "Faiz" }, "nim": "22.92.0466" } ], "userid": 12, "date_type": "published" }