<mets:mets OBJID="eprint_32463" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T14:35:36Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32463_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - SKEMA ARTIST} PERAN CONTENT CREATOR DALAM MEMPROMOSIKAN PRODUK UMKM&#13;
WARUNG HL MELALUI MEDIA SOSIAL</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Yudhatama Ariq</mods:namePart><mods:namePart type="family">Dhaksinargha</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Warung HL merupakan salah satu usaha kuliner yang memanfaatkan media sosial&#13;
sebagai sarana promosi dan branding untuk menarik perhatian kosumen, terutama kalangan&#13;
muda. Skripsi ini bertujuan untuk mengkaji bagaimana peran media sosial dalam memperkuat&#13;
identitas visual dan konten kreatif Warung HL sebagai strategi promosi digital. Penelitian ini&#13;
menggunakan metode kualitatif deskriptif denga observasi, wawancara, serta dokumentasi&#13;
sebagai Teknik pengumpulan data. Hasil penelitian menunjukan bahwa pemanfaatan elemen&#13;
visual seperti spot foto estetik, penggunaan desain grafis yang konsisten, serta pengelolaan&#13;
konten di Instagram, memberikan pengaruh signifikan terhadap peningkatan brand awareness&#13;
dan daya tarik konsumen. Strategi ini juga memperkuat citra modern-klasik Warung HL dan&#13;
meningkatkan interaksi digital dengan pelanggan.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2025-06-25</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32463"><mets:rightsMD ID="rights_eprint_32463_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by its own author:</strong> 
In self-archiving this collection of files and associated bibliographic 
metadata, I grant EPrints Universitas Amikom Yogyakarta the right to store 
them and to make them permanently available publicly for free on-line. 
I declare that this material is my own intellectual property and I 
understand that EPrints Universitas Amikom Yogyakarta does not assume any 
responsibility if there is any breach of copyright in distributing these 
files or metadata. (All authors are urged to prominently assert their 
copyright on the title page of their work.)</p>

<p xmlns="http://www.w3.org/1999/xhtml"><strong>For work being deposited by someone other than its 
author:</strong> I hereby declare that the collection of files and 
associated bibliographic metadata that I am archiving at 
EPrints Universitas Amikom Yogyakarta) is in the public domain. If this is 
not the case, I accept full responsibility for any breach of copyright 
that distributing these files or metadata may entail.</p>

<p xmlns="http://www.w3.org/1999/xhtml">Clicking on the deposit button indicates your agreement to these 
terms.</p>
    </mods:useAndReproduction></mets:xmlData></mets:mdWrap></mets:rightsMD></mets:amdSec><mets:fileSec><mets:fileGrp USE="reference"><mets:file ID="eprint_32463_324817_1" SIZE="2207722" OWNERID="https://eprints.amikom.ac.id/id/eprint/32463/2/COVER.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32463/2/COVER.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32463_324818_1" SIZE="112373" OWNERID="https://eprints.amikom.ac.id/id/eprint/32463/3/BAB%20I.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32463/3/BAB%20I.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32463_324819_1" SIZE="365515" OWNERID="https://eprints.amikom.ac.id/id/eprint/32463/4/BAB%20II.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32463/4/BAB%20II.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32463_324820_1" SIZE="103813" OWNERID="https://eprints.amikom.ac.id/id/eprint/32463/5/BAB%20III.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32463/5/BAB%20III.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32463_324821_1" SIZE="226863" OWNERID="https://eprints.amikom.ac.id/id/eprint/32463/6/BAB%20IV.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32463/6/BAB%20IV.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32463_324816_1" SIZE="67761" OWNERID="https://eprints.amikom.ac.id/id/eprint/32463/1/BAB%20V.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32463/1/BAB%20V.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32463_324822_1" SIZE="178555" OWNERID="https://eprints.amikom.ac.id/id/eprint/32463/7/Daftar%20Pustaka%20dan%20Lampiran.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32463/7/Daftar%20Pustaka%20dan%20Lampiran.pdf"></mets:FLocat></mets:file></mets:fileGrp><mets:fileGrp USE="reference"><mets:file ID="eprint_32463_324823_1" SIZE="1492917" OWNERID="https://eprints.amikom.ac.id/id/eprint/32463/8/Publikasi.pdf" MIMETYPE="application/pdf"><mets:FLocat LOCTYPE="URL" xlink:type="simple" xlink:href="https://eprints.amikom.ac.id/id/eprint/32463/8/Publikasi.pdf"></mets:FLocat></mets:file></mets:fileGrp></mets:fileSec><mets:structMap><mets:div DMDID="DMD_eprint_32463_mods" ADMID="TMD_eprint_32463"><mets:fptr FILEID="eprint_32463_document_324817_1"></mets:fptr><mets:fptr FILEID="eprint_32463_document_324818_1"></mets:fptr><mets:fptr FILEID="eprint_32463_document_324819_1"></mets:fptr><mets:fptr FILEID="eprint_32463_document_324820_1"></mets:fptr><mets:fptr FILEID="eprint_32463_document_324821_1"></mets:fptr><mets:fptr FILEID="eprint_32463_document_324816_1"></mets:fptr><mets:fptr FILEID="eprint_32463_document_324822_1"></mets:fptr><mets:fptr FILEID="eprint_32463_document_324823_1"></mets:fptr></mets:div></mets:structMap></mets:mets>