{
      "institution": "Universitas AMIKOM Yogyakarta",
      "eprintid": 32463,
      "lastmod": "2026-07-30 02:36:17",
      "title": "{JALUR NON REGULER - SKEMA ARTIST} PERAN CONTENT CREATOR DALAM MEMPROMOSIKAN PRODUK UMKM\r\nWARUNG HL MELALUI MEDIA SOSIAL",
      "date_type": "published",
      "creators": [
        {
          "name": {
            "given": "Yudhatama Ariq",
            "family": "Dhaksinargha",
            "lineage": null,
            "honourific": null
          },
          "nim": "19.96.1133"
        }
      ],
      "userid": 12,
      "divisions": [
        "ik"
      ],
      "abstract": "Warung HL merupakan salah satu usaha kuliner yang memanfaatkan media sosial\r\nsebagai sarana promosi dan branding untuk menarik perhatian kosumen, terutama kalangan\r\nmuda. Skripsi ini bertujuan untuk mengkaji bagaimana peran media sosial dalam memperkuat\r\nidentitas visual dan konten kreatif Warung HL sebagai strategi promosi digital. Penelitian ini\r\nmenggunakan metode kualitatif deskriptif denga observasi, wawancara, serta dokumentasi\r\nsebagai Teknik pengumpulan data. Hasil penelitian menunjukan bahwa pemanfaatan elemen\r\nvisual seperti spot foto estetik, penggunaan desain grafis yang konsisten, serta pengelolaan\r\nkonten di Instagram, memberikan pengaruh signifikan terhadap peningkatan brand awareness\r\ndan daya tarik konsumen. Strategi ini juga memperkuat citra modern-klasik Warung HL dan\r\nmeningkatkan interaksi digital dengan pelanggan.",
      "dir": "disk0\/00\/03\/24\/63",
      "metadata_visibility": "show",
      "thesis_type": "bachelor",
      "keywords": "Konten Kreator, UMKM, Promosi Digital, Sosial Media, Warung HL, ontent Creator, MSMEs, Digital Promotion, Social Media.",
      "status_changed": "2026-07-30 02:36:17",
      "thesis_name": "skripsi",
      "type": "thesis",
      "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32463",
      "department": "Fakultas Ekonomi & Sosial",
      "contributors": [
        {
          "name": {
            "given": "Erfina",
            "lineage": null,
            "honourific": null,
            "family": "Nurussa'adah"
          }
        }
      ],
      "date": "2025-06-25",
      "eprint_status": "archive",
      "documents": [
          {
            "security": "public",
            "files": [
                {
                  "hash": "4ce3f11f5f62f9a8eebf1eb54eccebb3",
                  "filesize": 67761,
                  "hash_type": "MD5",
                  "mtime": "2026-07-30 02:22:19",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "fileid": 1146904,
                  "objectid": 324816,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146904",
                  "filename": "BAB V.pdf"
                }
            ],
            "mime_type": "application\/pdf",
            "content": "published",
            "rev_number": 4,
            "eprintid": 32463,
            "main": "BAB V.pdf",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324816",
            "language": "id",
            "formatdesc": "BAB V",
            "docid": 324816,
            "placement": 6,
            "pos": 1
          },
          {
            "language": "id",
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324817",
            "main": "COVER.pdf",
            "eprintid": 32463,
            "pos": 2,
            "placement": 1,
            "formatdesc": "COVER-ABSTRAK",
            "docid": 324817,
            "content": "published",
            "mime_type": "application\/pdf",
            "security": "public",
            "files": [
                {
                  "objectid": 324817,
                  "fileid": 1146906,
                  "filename": "COVER.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146906",
                  "hash": "ca1e406a782b54c5674f5b888e082d2d",
                  "hash_type": "MD5",
                  "filesize": 2207722,
                  "mtime": "2026-07-30 02:22:23",
                  "mime_type": "application\/pdf",
                  "datasetid": "document"
                }
            ],
            "rev_number": 3
          },
          {
            "placement": 2,
            "pos": 3,
            "formatdesc": "BAB I",
            "docid": 324818,
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324818",
            "format": "text",
            "eprintid": 32463,
            "main": "BAB I.pdf",
            "language": "id",
            "rev_number": 3,
            "mime_type": "application\/pdf",
            "files": [
                {
                  "filesize": 112373,
                  "hash_type": "MD5",
                  "hash": "b67a37dc4993def0a5c4632a6e173cf2",
                  "datasetid": "document",
                  "mtime": "2026-07-30 02:22:25",
                  "mime_type": "application\/pdf",
                  "fileid": 1146908,
                  "objectid": 324818,
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146908",
                  "filename": "BAB I.pdf"
                }
            ],
            "security": "public",
            "content": "published"
          },
          {
            "pos": 4,
            "placement": 3,
            "docid": 324819,
            "formatdesc": "BAB II",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324819",
            "format": "text",
            "eprintid": 32463,
            "main": "BAB II.pdf",
            "language": "id",
            "rev_number": 3,
            "mime_type": "application\/pdf",
            "security": "validuser",
            "files": [
                {
                  "objectid": 324819,
                  "fileid": 1146910,
                  "filename": "BAB II.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146910",
                  "hash_type": "MD5",
                  "filesize": 365515,
                  "hash": "9113ec8218baddcca9996bed2639d03f",
                  "datasetid": "document",
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-30 02:22:27"
                }
            ],
            "content": "published"
          },
          {
            "mime_type": "application\/pdf",
            "security": "validuser",
            "files": [
                {
                  "filename": "BAB III.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146912",
                  "objectid": 324820,
                  "fileid": 1146912,
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-30 02:22:30",
                  "datasetid": "document",
                  "hash": "5e5fbb3b5250bcd0ebbf280592d1847a",
                  "hash_type": "MD5",
                  "filesize": 103813
                }
            ],
            "content": "published",
            "rev_number": 3,
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324820",
            "eprintid": 32463,
            "main": "BAB III.pdf",
            "language": "id",
            "placement": 4,
            "pos": 5,
            "formatdesc": "BAB III",
            "docid": 324820
          },
          {
            "eprintid": 32463,
            "main": "BAB IV.pdf",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324821",
            "format": "text",
            "language": "id",
            "docid": 324821,
            "formatdesc": "BAB IV",
            "placement": 5,
            "pos": 6,
            "security": "validuser",
            "files": [
                {
                  "mtime": "2026-07-30 02:22:35",
                  "mime_type": "application\/pdf",
                  "datasetid": "document",
                  "hash": "b93ce83c054b4de6dd62fd3b58f6d75a",
                  "filesize": 226863,
                  "hash_type": "MD5",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146914",
                  "filename": "BAB IV.pdf",
                  "fileid": 1146914,
                  "objectid": 324821
                }
            ],
            "mime_type": "application\/pdf",
            "content": "published",
            "rev_number": 3
          },
          {
            "language": "id",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324822",
            "format": "text",
            "eprintid": 32463,
            "main": "Daftar Pustaka dan Lampiran.pdf",
            "placement": 7,
            "pos": 7,
            "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN",
            "docid": 324822,
            "content": "published",
            "mime_type": "application\/pdf",
            "files": [
                {
                  "datasetid": "document",
                  "mtime": "2026-07-30 02:22:38",
                  "mime_type": "application\/pdf",
                  "filesize": 178555,
                  "hash_type": "MD5",
                  "hash": "882b94c60ca87860d40cc35bb122c183",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146916",
                  "filename": "Daftar Pustaka dan Lampiran.pdf",
                  "fileid": 1146916,
                  "objectid": 324822
                }
            ],
            "security": "validuser",
            "rev_number": 2
          },
          {
            "language": "id",
            "main": "Publikasi.pdf",
            "eprintid": 32463,
            "format": "text",
            "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324823",
            "docid": 324823,
            "formatdesc": "PUBLIKASI",
            "pos": 8,
            "placement": 8,
            "content": "published",
            "security": "staffonly",
            "files": [
                {
                  "mime_type": "application\/pdf",
                  "mtime": "2026-07-30 02:22:41",
                  "datasetid": "document",
                  "hash": "cb91b48cc0e3894bb1ce237f10fcedf3",
                  "hash_type": "MD5",
                  "filesize": 1492917,
                  "filename": "Publikasi.pdf",
                  "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146918",
                  "objectid": 324823,
                  "fileid": 1146918
                }
            ],
            "mime_type": "application\/pdf",
            "rev_number": 2
          }
      ],
      "subjects": [
        "300.300.302"
      ],
      "datestamp": "2026-07-30 02:36:17",
      "corp_creators": [
        "Universitas AMIKOM Yogyakarta"
      ],
      "ispublished": "pub",
      "rev_number": 18,
      "full_text_status": "restricted"
    }