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muda. Skripsi ini bertujuan untuk mengkaji bagaimana peran media sosial dalam memperkuat&#13;
identitas visual dan konten kreatif Warung HL sebagai strategi promosi digital. Penelitian ini&#13;
menggunakan metode kualitatif deskriptif denga observasi, wawancara, serta dokumentasi&#13;
sebagai Teknik pengumpulan data. Hasil penelitian menunjukan bahwa pemanfaatan elemen&#13;
visual seperti spot foto estetik, penggunaan desain grafis yang konsisten, serta pengelolaan&#13;
konten di Instagram, memberikan pengaruh signifikan terhadap peningkatan brand awareness&#13;
dan daya tarik konsumen. Strategi ini juga memperkuat citra modern-klasik Warung HL dan&#13;
meningkatkan interaksi digital dengan pelanggan.</dc:description>
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