{ "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32462", "type": "thesis", "thesis_name": "skripsi", "date": "2026-02-26", "contributors": [ { "name": { "given": "Dinda", "lineage": null, "honourific": null, "family": "Sukmaningrum" } } ], "department": "Fakultas Ekonomi & Sosial", "datestamp": "2026-07-30 02:24:57", "subjects": [ "300.330.338" ], "documents": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324808", "format": "text", "eprintid": 32462, "main": "COVER.pdf", "language": "id", "placement": 1, "pos": 1, "formatdesc": "COVER - ABSTRAK", "docid": 324808, "mime_type": "application\/pdf", "files": [ { "hash": "b7fd922d340e9e7d6b0548f76f3b2728", "filesize": 696288, "hash_type": "MD5", "mime_type": "application\/pdf", "mtime": "2026-07-30 02:19:31", "datasetid": "document", "fileid": 1146886, "objectid": 324808, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146886", "filename": "COVER.pdf" } ], "security": "public", "content": "published", "rev_number": 2 }, { "pos": 2, "placement": 2, "docid": 324809, "formatdesc": "BAB I", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324809", "main": "BAB I.pdf", "eprintid": 32462, "language": "id", "rev_number": 2, "mime_type": "application\/pdf", "files": [ { "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-07-30 02:19:34", "filesize": 205974, "hash_type": "MD5", "hash": "5e53839a54f368e266eccf668a7857c9", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146888", "filename": "BAB I.pdf", "fileid": 1146888, "objectid": 324809 } ], "security": "public", "content": "published" }, { "rev_number": 2, "security": "validuser", "files": [ { "fileid": 1146890, "objectid": 324810, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146890", "filename": "BAB II.pdf", "filesize": 1025384, "hash_type": "MD5", "hash": "f7174641af77cb1132ec0f1994f3f034", "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-07-30 02:19:36" } ], "mime_type": "application\/pdf", "content": "published", "formatdesc": "BAB II", "docid": 324810, "placement": 3, "pos": 3, "main": "BAB II.pdf", "eprintid": 32462, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324810", "format": "text", "language": "id" }, { "rev_number": 2, "mime_type": "application\/pdf", "security": "validuser", "files": [ { "hash_type": "MD5", "filesize": 317893, "hash": "f17edc91c98ef65e623aff8778aa1b54", "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-07-30 02:19:39", "objectid": 324811, "fileid": 1146892, "filename": "BAB III.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146892" } ], "content": "published", "pos": 4, "placement": 4, "docid": 324811, "formatdesc": "BAB III", "format": "text", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324811", "eprintid": 32462, "main": "BAB III.pdf", "language": "id" }, { "docid": 324812, "formatdesc": "BAB IV", "pos": 5, "placement": 5, "language": "id", "eprintid": 32462, "main": "BAB IV.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324812", "format": "text", "rev_number": 2, "content": "published", "security": "validuser", "files": [ { "datasetid": "document", "mtime": "2026-07-30 02:19:42", "mime_type": "application\/pdf", "hash_type": "MD5", "filesize": 430553, "hash": "82917583289639a5aa2edcf75e2f4987", "filename": "BAB IV.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146894", "objectid": 324812, "fileid": 1146894 } ], "mime_type": "application\/pdf" }, { "language": "id", "eprintid": 32462, "main": "BAB V.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324813", "format": "text", "formatdesc": "BAB V", "docid": 324813, "pos": 6, "placement": 6, "content": "published", "files": [ { "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146896", "filename": "BAB V.pdf", "fileid": 1146896, "objectid": 324813, "mime_type": "application\/pdf", "mtime": "2026-07-30 02:19:45", "datasetid": "document", "hash": "614be8952340d5a90468892712971b41", "filesize": 49072, "hash_type": "MD5" } ], "security": "public", "mime_type": "application\/pdf", "rev_number": 2 }, { "eprintid": 32462, "main": "Daftar Pustaka dan Lampiran.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324814", "format": "text", "language": "id", "docid": 324814, "formatdesc": "DAFTAR PUSTAKA - LAMPIRAN", "pos": 7, "placement": 7, "files": [ { "datasetid": "document", "mime_type": "application\/pdf", "mtime": "2026-07-30 02:19:49", "hash_type": "MD5", "filesize": 201014, "hash": "90cd453f1775a94c1f7faec848984285", "filename": "Daftar Pustaka dan Lampiran.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146898", "objectid": 324814, "fileid": 1146898 } ], "security": "validuser", "mime_type": "application\/pdf", "content": "published", "rev_number": 2 }, { "rev_number": 2, "content": "published", "mime_type": "application\/pdf", "security": "staffonly", "files": [ { "datasetid": "document", "mtime": "2026-07-30 02:19:51", "mime_type": "application\/pdf", "hash_type": "MD5", "filesize": 784231, "hash": "72297fc2cb0d346bc2c0a2d6d29a7a01", "filename": "Publikasi.pdf", "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146900", "objectid": 324815, "fileid": 1146900 } ], "placement": 8, "pos": 8, "formatdesc": "PUBLIKASI", "docid": 324815, "language": "id", "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324815", "format": "text", "main": "Publikasi.pdf", "eprintid": 32462 } ], "eprint_status": "archive", "full_text_status": "restricted", "rev_number": 14, "ispublished": "pub", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "title": "{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS SPARKLINZ\r\nACCESORIES DI SLEMAN, YOGYAKARTA", "lastmod": "2026-07-30 02:24:57", "eprintid": 32462, "institution": "Universitas AMIKOM Yogyakarta", "userid": 12, "creators": [ { "nim": "22.92.0468", "name": { "family": "Anugrahni", "lineage": null, "honourific": null, "given": "Paulina" } } ], "date_type": "published", "keywords": "Pengembangan bisnis, Strategi bisnis, Business Model Canvas, Aksesori, Analisis\r\nSWOT, Business development, Business strategy, Business Model Canvas, Accessories, SWOT\r\nanalysis.", "thesis_type": "bachelor", "metadata_visibility": "show", "dir": "disk0\/00\/03\/24\/62", "abstract": "Penelitian ini dilakukan untuk merumuskan strategi bagi pengembangan bisnis Sparklinz Accessories\r\ndalam mengatasi masalah yang dihadapi konsumen terkait tampilan produk kurang menarik, variasi\r\nproduk kurang memuaskan, harga tidak sepadan dengan kualitas yang ditawarkan dan pelayanan yang\r\nkurang memuaskan. Metode yang diterapkan adalah Business Model Canvas (BMC) serta analisis\r\nSWOT. Proses pengumpulan data dilakukan melalui kuesioner yang dibagikan kepada pria dan\r\nwanita dengan rentan usia 17-25 tahun sebagai responden. Hasil penelitian menunjukan Keunggulan\r\nusaha ini terletak pada tampilan produk dan display yang menarik dengan warna cerah dan ikonik,\r\nvariasi produk aksesoris dan dekoratif yang beragam, kesesuaian antara harga dan kualitas produk,\r\nserta pelayanan yang ramah, responsif, dan komunikatif. Strategi pengembangan bisnis yang\r\ndigunakan marketing mix 7P Melalui pemanfaatan pemasaran digital, kerja sama dengan influencer,\r\npartisipasi dalam event dan pop-up store, serta penambahan tenaga kerja freelance, untuk\r\nmeningkatkan daya saing, memperluas pasar, dan mengembangkan bisnis secara berkelanjutan di\r\ntengah persaingan dan perubahan tren yang dinamis.", "divisions": [ "KWU" ], "status_changed": "2026-07-30 02:24:57" }