<mets:mets OBJID="eprint_32461" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T17:27:16Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32461_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - BUSINESS PLAN} STRATEGI PENGEMBANGAN BISNIS PADA USAHA RANTS&#13;
WEAR (HIJAB)</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Maranti</mods:namePart><mods:namePart type="family">Suryaningsih</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini dilakukan untuk merumuskan strategi bagi pengembangan bisnis Rants&#13;
Wear dalam mengatasi masalah yang dihadapi konsumen terkait kualitas serta&#13;
kenyamanan produk hijab. Metode yang diterapkan adalah Business Model Canvas&#13;
(BMC) serta analisis SWOT. Proses pengumpulan data dilakukan melalui distribusi&#13;
kuesioner online kepada wanita muslim dengan rentang usia 15-50 tahun sebagai&#13;
responden. Hasil penelitian menunjukan bahwa penggunaan bahan rayon tencel dan&#13;
desain pashmina instan merupakan keunggulan utama dari Rants Wear. Strategi&#13;
pengembangan yang digunakan marketing mix 7P lebih difokuskan pada peningkatan&#13;
pemasaran digital serta perluasan pasar untuk meningkatkan daya saing dalam industri&#13;
fashion muslim.</mods:abstract><mods:classification authority="lcc">338.04 Kewirausahaan</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2026-02-03</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32461"><mets:rightsMD ID="rights_eprint_32461_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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