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LAMPIRAN", "docid": 324783, "uri": "http:\/\/eprints.amikom.ac.id\/id\/document\/324783", "format": "text", "eprintid": 32458, "main": "Daftar Pustaka dan Lampiran.pdf", "language": "id", "rev_number": 2, "mime_type": "application\/pdf", "files": [ { "filesize": 290674, "hash_type": "MD5", "hash": "6c0ecd9e0b9bcc5bf25b1e5debe863a6", "datasetid": "document", "mtime": "2026-07-30 01:54:01", "mime_type": "application\/pdf", "fileid": 1146809, "objectid": 324783, "uri": "http:\/\/eprints.amikom.ac.id\/id\/file\/1146809", "filename": "Daftar Pustaka dan Lampiran.pdf" } ], "security": "validuser", "content": "published" } ], "subjects": [ "300.330.338" ], "datestamp": "2026-07-30 02:01:40", "corp_creators": [ "Universitas AMIKOM Yogyakarta" ], "ispublished": "pub", "rev_number": 14, "full_text_status": "restricted", "thesis_name": "skripsi", "type": "thesis", "uri": "http:\/\/eprints.amikom.ac.id\/id\/eprint\/32458", "department": "Fakultas Ekonomi & Sosial", "contributors": [ { "name": { "family": "Suyatmi", "lineage": null, "honourific": null, "given": "Suyatmi" } } ], "date": "2026-02-09", "divisions": [ "KWU" ], "abstract": "Penelitian ini bertujuan untuk menganalisis strategi pengembangan bisnis yang tepat\r\npada usaha My Dimsum guna meningkatkan penjualan dan daya saing usaha. My Dimsum\r\nmerupakan usaha kuliner yang bergerak di bidang makanan dimsum dengan saus mentai\r\nsebagai ciri khas produk. Dalam menjalankan usahanya, My Dimsum masih menghadapi\r\nbeberapa permasalahan, di antaranya promosi yang belum maksimal, brand yang belum\r\ndikenal luas, serta keterbatasan kapasitas produksi.\r\nMetode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan analisis\r\nSWOT (Strengths, Weaknesses, Opportunities, Threats). Teknik pengumpulan data dilakukan\r\nmelalui observasi, wawancara dengan pemilik usaha, serta dokumentasi yang berkaitan dengan\r\nkegiatan operasional dan penjualan. Hasil penelitian menunjukkan bahwa My Dimsum\r\nmemiliki kekuatan pada cita rasa produk, harga yang terjangkau, dan variasi menu, sedangkan\r\nkelemahan utama terletak pada strategi pemasaran dan pengelolaan usaha yang masih\r\nsederhana.\r\nBerdasarkan hasil analisis SWOT, dirumuskan beberapa strategi pengembangan, antara\r\nlain optimalisasi pemasaran digital, kerja sama dengan platform layanan pesan antar, inovasi\r\nproduk, serta peningkatan kualitas pelayanan. Penerapan strategi tersebut diharapkan mampu\r\nmemperluas jangkauan pasar, meningkatkan minat beli konsumen, dan berdampak pada\r\npeningkatan penjualan My Dimsum secara berkelanjutan.", "dir": "disk0\/00\/03\/24\/58", "metadata_visibility": "show", "thesis_type": "bachelor", "keywords": "Strategi pengembangan bisnis, Analisis SWOT, Peningkatan penjualan, Usaha\r\nkuliner, My Dimsum, Business development strategy, SWOT analysis, Sales increase, Culinary business", "status_changed": "2026-07-30 02:01:40", "institution": "Universitas AMIKOM Yogyakarta", "eprintid": 32458, "lastmod": "2026-07-30 02:01:40", "title": "[JALUR NON REGULER - SKEMA ENTREPRENEUR} STRATEGI PENGEMBANGAN BISNIS MY DIMSUM UNTUK\r\nMENINGKATKAN PENJUALAN", "date_type": "published", "creators": [ { "nim": "22.92.0473", "name": { "given": "Indah Kesiana", "honourific": null, "lineage": null, "family": "Dewi" } } ], "userid": 12 }