<mets:mets OBJID="eprint_32457" LABEL="Eprints Item" xsi:schemaLocation="http://www.loc.gov/METS/ http://www.loc.gov/standards/mets/mets.xsd http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd" xmlns:mets="http://www.loc.gov/METS/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><mets:metsHdr CREATEDATE="2026-07-31T14:35:47Z"><mets:agent ROLE="CUSTODIAN" TYPE="ORGANIZATION"><mets:name>EPrints Universitas Amikom Yogyakarta</mets:name></mets:agent></mets:metsHdr><mets:dmdSec ID="DMD_eprint_32457_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:titleInfo><mods:title>{JALUR NON REGULER - SKEMA ARTIST} STRATEGI VIDEO EDITOR DALAM PEMBUATAN &#13;
KONTEN INSTAGRAM BRAND ATP SPORTS&#13;
(ARTIS AUDIO VISUAL KONTEN CREATOR)</mods:title></mods:titleInfo><mods:name type="personal"><mods:namePart type="given">Muhammad Kevin</mods:namePart><mods:namePart type="family">Efendy</mods:namePart><mods:role><mods:roleTerm type="text">author</mods:roleTerm></mods:role></mods:name><mods:abstract>Penelitian ini bertujuan untuk menganalisis strategi video editor dalam proses &#13;
pembuatan konten promosi berbasis edukasi pada media sosial Instagram untuk&#13;
brand ATP Sports, sebuah toko perlengkapan tenis di Yogyakarta. Latar belakang&#13;
penelitian didasarkan pada meningkatnya minat generasi muda terhadap olahraga&#13;
tenis serta tren penggunaan konten visual pendek sebagai sarana promosi digital.&#13;
Konten video yang dikembangkan berjudul “Pilih Grip yang Tepat Sesuai Tipe&#13;
Tangan Kamu”, yang bertujuan memberikan informasi sekaligus membangun&#13;
keterlibatan audiens terhadap brand. &#13;
&#13;
Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode &#13;
observasi partisipatif. Proses kreatif meliputi tahap praproduksi, produksi, dan&#13;
pascaproduksi. Pada tahap pascaproduksi, diterapkan berbagai teknik&#13;
penyuntingan, antara lain cut to cut, jump cut, dan cutaway, serta penambahan&#13;
elemen pendukung seperti subtitle, sound effect, color correction, dan color&#13;
grading menggunakan perangkat lunak CapCut. Seluruh proses ditujukan untuk&#13;
menghasilkan video berdurasi 1 menit 59 detik dalam format vertikal (9:16) yang&#13;
sesuai dengan karakteristik Instagram Reels. &#13;
&#13;
Hasil penelitian menunjukkan bahwa strategi penyuntingan visual yang terstruktur &#13;
dan berorientasi edukasi mampu meningkatkan keterlibatan audiens dan&#13;
memperkuat citra brand. Karya ini diharapkan dapat memberikan kontribusi dalam&#13;
pengembangan komunikasi visual digital serta menjadi referensi bagi praktisi dan&#13;
akademisi di bidang konten kreatif dan pemasaran media sosial.</mods:abstract><mods:classification authority="lcc">302.2 Ilmu Komunikasi</mods:classification><mods:originInfo><mods:dateIssued encoding="iso8061">2025-07-09</mods:dateIssued></mods:originInfo><mods:originInfo><mods:publisher>Universitas AMIKOM Yogyakarta;Fakultas Ekonomi &amp; Sosial</mods:publisher></mods:originInfo><mods:genre>Thesis</mods:genre></mets:xmlData></mets:mdWrap></mets:dmdSec><mets:amdSec ID="TMD_eprint_32457"><mets:rightsMD ID="rights_eprint_32457_mods"><mets:mdWrap MDTYPE="MODS"><mets:xmlData><mods:useAndReproduction>
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